Looking for a nice, quiet and elegant place to have your anniversary dinner? I would highly recommend the Les 110 de Taillevent in Cavendish Square in London- just perfect. The chef may also conjure up a few culinary surprises too!
With less than 20 days to go to Christmas, official figures revealed today by YouTube Ads Leaderboard show that the digital Christmas ad by UK retailer John Lewis named ‘Buster the Boxer’ tops their annual festive leaderboard globally. However, supermarket retailer Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience.
Supermarkets and department stores continue to dominate the digital ad space during the Christmas season; however, luxury retailers such as Burberry and pure-play digital companies such as Very.co.uk are also showing promising results.
As Christmas adverts have become a key part of the holiday season, much like the Super Bowl in the US, people across UK – and the world – are turning to YouTube to search for the best. As a result, there has been a 53% increase in the number of UK views of the 2016 top 10 vs the 2015 top 10.
The top 10 Christmas ads* of 2016 in the UK were:
1. Sainsbury's OFFICIAL Christmas advert 2016 -The Greatest Gift
2. John Lewis Christmas Advert 2016 - #BusterTheBoxer
3. M&S 2016 Christmas Ad: Christmas with love from Mrs Claus
4. Waitrose Christmas TV ad 2016 | #HomeForChristmas
5. The Tale of Thomas Burberry - Burberry Festive Film 2016
6. Very.co.uk Christmas Advert 2016 - Get More Out of Giving
7. Big Dilemma (Asda)
8. The Argos Christmas Yetis TV Advert
9. Aldi Christmas Advert 2016 – Kevin The Carrot
10. #BootsChristmas TV advert 2016 - the gift of beauty
And the leaderboard globally* was as follows:
1. John Lewis Christmas Advert 2016 - #BusterTheBoxer
2. Sainsbury's OFFICIAL Christmas advert 2016 -The Greatest Gift
3. The Tale of Thomas Burberry - Burberry Festive Film 2016
4. #Zeitschenken – EDEKA Weihnachtswerbung
5. Neste Natal, agradeça com Coca-Cola
6. Apple - Frankie’s Holiday
7. M&S 2016 Christmas Ad: Christmas with love from Mrs Claus
8. Come Together – directed by Wes Anderson starring Adrien Brody – H&M
9. TEMPTATIONS™ - Keep them busy (30)
10. Coming Home for Christmas | Heathrow Airport
* Both leaderboards are ranked based on an algorithm that includes paid views, organic views and how much of a video people watched. The UK list includes only views from people in the UK. For both lists we applied a filter to capture the ads that were referring to Christmas.
“It’s fantastic to see our Very.co.uk Christmas advert riding high in the YouTube Christmas Ads Leaderboard. YouTube plays an important part in every campaign we run, and never more so than at Christmas due in part to the ‘Christmas ad battle’ where you see people crowding around monitors to watch adverts, or sharing links on email.” Said Kenyatte Nelson, Group Marketing Director at Shop Direct.
“This year we created a longer-length Christmas ad specifically for YouTube, which allows us to tell our Christmas story in greater depth. YouTube as always is a great partner in getting the content we create in front of the people we think it will resonate with, and we’re thrilled to see our Christmas ad getting such a great response.”
David Black, MD of Branding at Google UK, said: “We see people coming to YouTube again and again to look for their favourite Christmas ads. In fact, they start searching before the ads are launched on TV - we have seen a 40% year on year increase in Google searches for Christmas ads.
“Brands know the value of YouTube as the destination for Christmas ads and when they use paid, owned and earned media together, they see strong results. They see YouTube as a platform for creativity and storytelling, where they can harness the power of sight, sound and motion to connect with consumers.”
“More brands than ever are making Christmas ads that users love. Now, the likes of H&M, Burberry, Coca-Cola and even Heathrow Airport are joining John Lewis and Sainsbury’s and performing brilliantly this year.”
“Here in the UK, Sainsbury’s quintessentially British commercial, playing on our love of stop-motion animation, has captured the public’s imagination. It’s great to see UK brands leading the way with Christmas ads, and exciting to see American, Brazilian and German brands tapping into this opportunity to put themselves at the heart of a global cultural moment every year.”
December has arrived (finally), and as we get ready to say goodbye to 2016 and welcome the festive season, the White House has found an interesting way to open up the iconic building to the whole nation - through innovative technology and interactive storytelling.
In a symbol of how digital is having an impact on all aspects of our lives and how important digital is, Nexus Studios’ innovative Interactive Arts division have created and featured animation from Nexus Studios director Jack Cunningham, with a new, free mobile app '1600', which will allow the public to explore the White House using augmented reality (AR) technology. The experience is narrated by White House Press Secretary Josh Earnest and tracks a stunningly intricate AR animation off a one-dollar bill.
1600 is an immersive and interactive mobile experience; a beautifully realized animation celebrating the traditional events that unfold each year at the White House. It continues President Obama’s legacy of using digital innovation to increase accessibility to the White House.
All you need to do is open the app '1600' and point your phone at George Washington. Watch as the White House beautifully augments the one-dollar bill and move freely around it in 360 degrees as different events take place in and around the White House.
From the Easter Egg Roll to a press conference in the Rose Garden, users will experience all four seasons at the White House, as they try to spot President Obama and the First Lady or President Kennedy or even President Lincoln.
There are also a number of moments that can only be revealed through exploration; try tapping on the oval office or the White House roof for a hidden surprise.
Additionally, users can literally pause the entire scene to explore the action in detail, zooming in and out and take photos for sharing on social media.
Nexus Studios was pleased to use Unity as its game engine of choice to develop this animated AR experience #madewithunity.
Luke Ritchie, Head of Interactive Arts at Nexus Studios, said: "It's a great honour and pleasure to have worked with the White House Historical Association and the Executive Office of the President on their first AR story. We believe interactive storytelling and emerging technologies can be unbelievably valuable in reaching audiences and with 1600 we've worked hard to tell an important story in the most beautiful and unexpected way".
Effectively, anybody with access to a smartphone will for the first time be able to enjoy the story and experience a year at the White House in Augmented Reality. This digitally innovative experience is a fitting collaboration to mark the end of the Obama’s administration that has sought to engage the tech community in government at an unprecedented level.
The weather's similar to the UK...miserably cold (slightly humid), cloudy...just different way-point to the east of the longitude!
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