Perfect book for killing time on a 3 hour train journey. 'The Challenger Sale' explains the new style of the game changing sales tactics and skills that are being implied by business leaders across the world in order to generate revenue in difficult economic times. Sales people know very well that 'building relationships' are so important when getting a contract signed. However, recently, another approach to sales has been the 'The Challenger Sale' where YOU as a Business Development Manager can take control of the customer conversation in order to get the gold signature for a successful deal closure. A great read...and it may just contain the answer that you are so badly looking for in this horrible economic climate.
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Here I share my thoughts
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