On March 6, Japan’s All Nippon Airways (ANA) revealed a special livery for its first new Airbus A380 aircraft. The livery was selected from over 2,000 submissions received in an open competition organised by the carrier. The winning design will be painted on the airline’s first new A380, which will be delivered in early 2019. ANA will operate the aircraft on its most popular leisure route, from Tokyo to Honolulu in Hawaii. The winning entry consists of a colourful design featuring the Hawaiian green sea turtle – a symbol of good luck and prosperity in Hawaii.
The flights between Japan and Hawaii represent a highly competitive market because around 1.5 million Japanese travel to Hawaii annually, with airlines enjoying consistently high load factors.
ANA parent company ANA Holdings placed its order for three A380s in January 2016 and will become the first Japanese airline to operate the type.
In relation to the introduction of the new aircraft, ANA is planning a number of future activities in Hawaii to protect the green sea turtle, known as the “Honu” in Hawaii and one that is listed by the International Union for Conservation of Nature (IUCN) as an endangered species.
Watch the official video, released by Airbus:
About Airline PR
This is a special section on Airline Branding, and Airline Public Relations written by me on all the flights I have been fortunate enough to have been on. These are not records taken from somewhere else, but are actual flights I have been on. Most of the flight trips are officially sponsored by the airline companies in order to promote their certain routes, and aircraft. Airline promotion and PR related work in the aviation industry is one of my expertise.
Watch exclusive videos below taken in the cockpit of a Boeing 777-300ER in-flight over Chinese Airspace.
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B777-300ER Cockpit Video 1
B777-300ER Cockpit Video 2
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