Bring on the Shanghai Expo 2010!
I have been waiting for this week to arrive for a very long time. With only 5 days to go before the start of one of the greatest shows on earth (the other one being the FIFA World Cup, of course), the city of Shanghai, and indeed the whole of China, is going to be at the centre of the world's attention for the next 6 months.
World Expositions have traditionally, since the first fair in London in 1851, served as a showcase for the ages of industrialization and globalization. Nation branding has emerged in the last twenty years. The Shanghai World Expo will undoubtedly supply these functions. But it will also signal the new age of cities, with the first universal exposition focused on cities. No city more symbolizes the new urban age than Shanghai. The theme, “Better City, Better Life,” culminates millennia of human imagination about the better city. In Shanghai the challenge of how to create a low carbon footprint, a largely self-sustaining urban environment, will be explored in detail.
Everything about the Shanghai World Expo, which runs from May 1-October 31, is supersized- and that is everything from the food, the buildings, the roads, the designs and the vibrant events that would be put on show. This Expo can be classed as the Olympics of architectural design. There are 200 pavilions from countries, Chinese cities, various international organizations and corporations. Seventy million people and 400,000 daily are expected to attend- the vast majority of them are anticipated to be Chinese nationals. The Expo, spread across both sides of the Huangpu River, in both the old Puxi and new Pudong, required 30,000 workers and now utilizes 70,000 volunteers. An estimated 100 cultural events are planned daily, totaling 20,000 through the end of October. Various conferences on urbanization will occur. The size and extent of the security operation has not been disclosed, but the entire city, not just the Expo area, has been placed on lock down. There will be many in China who will be unwilling or unable to attend the Expo. Therefore the government has created the first virtual Expo, which will reach 100 million people.
Preparations for the Expo included a vast scheme of urban modernization. Shanghai has doubled the subway lines, built a new airport terminal, renovated the historic Bund waterfront, and launched a promotional campaign with the blue mascot and various media that has reached into every corner of the city. No other country has the ability or will to undertake such a mass campaign. The Shanghai government has given every resident one free ticket and travel money to insure families attend.
Beyond the unending superlatives and complaints about crowds, the Expo will achieve three important objectives. First, is to bring hundreds of millions of Chinese into the modern world, by bringing the modern world to them. China will achieve in six months what could have taken decades to achieve anywhere else in the world. Second, the Expo will provide the most important examination of urban life ever assembled in our lifetime (well, in my lifetime anyways!). The Urban Best Practices area will display real space sustainable projects on buildings, roads, public space and infrastructure. And finally, the Expo will significantly strengthen the national commitment to low carbon development. This, for sure, will bring the issue of green house gases on the agenda at most of the press conferences that will happen throughout the duration of the expo.
The signature pavilion of the Expo is the Chinese red “oriental crown” Pavilion, almost three times taller than any other structure. It is a statement to the Chinese people, and anyone else who has not yet figured it out, of where China stands in the world. On October 1, 1949, Mao Zedong declared to the people of China, “The Chinese people have stood up”. On Opening Day, May 1, 2010, this is proclaimed to the world. Below are some of the photos I took on a recent VIP tour of the expo prior to its opening:
It may be conclude that 2009 wasn’t really full of much sport or other major events that can associated on the International calendar. Those set of activities belong to 2010. The last major sporting event was, of course, the Beijing 2008 Olympics, and that brought China into the global limelight. 2010 is destined to be ever better. Shanghai is going to be hosting the world expo from May to October, while in December; the southern city of Guangzhou will become the first Chinese city in history to host the Asian Games.
Then there are the three other major sporting events happening around the globe: The FIFA Football World cup in South Africa, the Winter Olympics in Vancouver and the Commonwealth Games in Delhi, India. I will begin my 2010 blogging with an article on the Shanghai Expo 2010 and then follow it up in coming days with other events.
The world awaits Shanghai Expo 2010!
The Shanghai Expo in 2010 is geared up to be the next big thing after the Beijing 2008 Olympics. This world event only happens once every 10 years and Shanghai is going to be at the centre of the world’s attention for five months from May. An Expo is meant to be a unique platform for a country to show off its economic assets to the world. I believe the Shanghai Expo 2010 is not meant to be a showcase for China to the world, but a showcase for the rest of the world to showoff to China. So, it’s to say, for example, this is the Spanish Expo booth and this is what we have to offer to China’s economy or we are India, and this is what can do to invest in China- and so on. One of the most interesting aspects of this is that countries are going to be looking for lucrative deals to invest in China’s future- and they will be using cleaver ways to sell themselves to China. I have been told that the Belgium Pavilion is going to be giving away free diamonds and expensive handmade chocolates (through prize draws), while the French pavilion is going to be giving away all expenses paid honeymoons’ to Paris to every couple who will come to the French Pavilion wearing wedding clothes. These are just two examples out of the many. The Chinese government officially bid for Shanghai to be the host city on November 18, 1999. With much valued support from home and abroad, the world expo governing body decided to officially award the 2010 Expo to Shanghai- the bid was won on December 3, 2002, at the 132nd General Assembly of the International Exhibitions Bureau. I was invited by the Shanghai Expo 2010 executive committee to have a preview of the facilities. I would like to share some photos I took from the VIP stand at the media centre, where the world’s media will stand in May. Special thanks goes to Mr. Chen Xian Jin, Deputy Director of the Shanghai Expo 2010, the senior PR team at the Shanghai Expo 2010 media centre, and Mr. Han Zheng, Mayor of Shanghai, for arranging the visit for me.
Although the weather was a bit hazy to take photos, nevertheless, I should not complain as I felt privileged to just be there and have access to some breathtaking views of the Shanghai Expo 2010 area.
Since the days of the first ever world expos at London’s famous Crystal Palace exhibition hall in 1851, world expo fairs have supplied guests with two things: First, a worldwide outlook via displays of products and services from around the world and; second, a flavour of what people can expect in the future, via displays and demonstrations of new creations and state-of-the-art machines and structures. As a former and now restored global metropolis, Shanghai has a distinctly international location complete with revolutionary objects, such as its first-in-the-world, ultra-high-speed magnetic levitation train, the Maglev.
Much bigger than any other exhibiting event in the world, the Shanghai Expo in 2010 will take place over a period of six months from the 1st of May to the 31st of October. Shanghai 2010 Expo’s motto is: "Better City, Better Life,”, and this is one which represents the universal desire for any citizen or country around the world, so that citizens can benefit from improved living standards. The aim of the Shanghai expo is to allow China to be a major show case for the global community, and along with all the world’s countries that would be exhibiting there to provide a platform where new ideas, technologies and ways of improving life will be shared. The 2010 Expo theme characterizes a common apprehension of the worldwide community for future policy making, urban policies and sustainable economic growth.
To give you an idea of how important this all will be, in 1800, only 2% of the world’s population lived in cities. In 1950, that figure became 29%, and by the beginning of the new millennium in 2000, approximately 49 percent of the world’s population moved into cities, and by the time the Shanghai Expo is opened, as per the estimates by the United Nations, the world’s urban population will account for 55% of the total human population. That alone is a indication that the world is going to require better infrastructure in terms of Electricity, Oil and Gas, but also the basics of life would become just that more important, such as sewage system in developing countries, food readily available to everyone, health facilities and all the other essentials of life.
The mission for a much improved life has run through the urban history of mankind. Through its diverse sub-themes (i.e. exhibition halls and areas of the Expo will be dedicated to different themes); the Shanghai Expo 2010 will create blueprints for prospect cities and urban life styles. All of this would be for providing an excellent educational and entertaining platform for visitors from all around the world. The main attractions will be placed within the Shanghai New International Expo Centre, which is an exhibition centre. With a total area of over 127,000 square metres, since its opening in 2001, it has played host to various exhibitions in the past, including the Shanghai Motor Show and the 2002 Tennis Indoor Masters Cup. The centre's indoor exhibition will increase to 200,000 square meters by December 2010. It is predicted that more than 60 million people will travel to Shanghai for the Expo – and around forty percent of them are likely to visit surrounding cities such as Suzhou, Hangzhou, Wuxi and Wuzhen.
Haibao at Shanghai Expo 2010: Copyright Navjot Singh
The official Mascot
Shanghai Expo 2010 has a mascot which has so far proven to be a success. During the beginning of 2009, quite a number of stores in and around Shanghai have started selling products related to the Mascot. The name of the mascot of World Expo 2010 Shanghai China is Hai Bao (as shown above), which when directly translated into English means the “Treasure of the sea”. The name of Hai Bao was chosen out of many because this is quite easy for non-Chinese people to learn and memorize. Also the colour of the mascot goes with the meaning, blue colour for the sea, plus it’s catchy, friendly and finally “Hai Bo” is a characteristic Chinese name which can brings good fortune and blessings. Hai Bai is the good well ambassador of Shanghai Expo 2010. Just like the five mascots of the Beijing 2008 Olympics, the Shanghai Expo 2010 Mascot, Hai Bo, will definitely bring together all the world’s cultures and traditions to Shanghai.
Where exactly is the Shanghai Expo 2010?
An area covering 5.28 square kilometres will occupy a site for the Expo from the Nanpu Bridge to the Lupu Bridge region. This is all located in central Shanghai on both sides of the Huangpu River, with the exhibition also placed below the river on the underground walkway between the Bund and the Pudong area. On both sides of the Huangpu River the total expansion of the site is separated into 3.93 sq km in Pudong and 1.35 sq km in Puxi.
How is the Shanghai Expo 2010 arranged?
There are five functional zones marked A, B, C, D and E respectively, each with an average area of 60 hectares. Apart from the five zones, there are also 12 pavilion groups, 8 of which in the Pudong Section and 4 in the Puxi Section, each with an average area of 10–15 hectares.
The China Pavilion is designed with the concept of "Oriental Crown". The traditional Chinese wooden structure architecture element -- Dougong brackets is introduced. The design concept, "the Oriental Crown, the Crest of Chinese, the Barn for the World and Wealthy People," reflects the deep accumulation of Chinese culture. The main colour of the China Pavilion is the traditional and sacred colour, "Gugong (Forbidden City) Red" which represents the taste and spirit of Chinese culture. The China Pavilion consists of the 47,000-square-meter Chinese national pavilion, 38,000–square-meter Regional joint pavilion and 3,300-square-meter pavilion of Hong Kong, Macao and Taiwan.
The Theme Pavilions are located in Zone B of the enclosed area of the Expo Site and to the west of Expo Boulevard. The shape of the Theme Pavilions borrows from the "lane" and "dormer" of the old Shanghai, to form a two to three-dimensional spatial structure by means of "origami". The Theme Pavilions will be built into a "green, energy-saving, environment-friendly" building with an aboveground area of 80,000 square meters and underground of 40,000 square meters.
The Expo Boulevard is located in the centre of the Pudong part of the Expo Site and is the largest stand-alone structure within the Expo Site. The Expo Boulevard has two floors underground, one above the ground and one canopy. The Expo Boulevard is a semi-open structure and will serve as a large transportation and commercial centre with multiple purposes. The Expo Boulevard will act as the main axis for human traffic flow and sightseeing in the Expo Site during Expo Shanghai and will continue to be main axis of landscapes in the city after Expo Shanghai.
World Expo Centre
The Expo Centre is located at the water-front greenland in Zone B of the Expo Site. This building stretches 350 meters from the west to the east, and 140 meters from the north to the south, with a total floor area of 140,000 square meters. The Expo Centre will be completed and put into trial operation by the end of 2009. Being one of the major permanent buildings, the Centre will serve as the centre for ceremonies and conferences, press conferences and various forums during Expo Shanghai.
Expo Performance Centre
Located in the north of the Pudong Section of the Expo Site and to the east of the Expo Boulevard, the Expo Performance Centre has a floor area of 126,000 square meters, of which 74,000 square meters is above ground and 52,000 square meters underground area. It will be completed and put into trial operation by the end of 2009.
The centre mainly consists of large central stage, large functional hall which can house 18,000 audiences and supporting facilities. The audience seats are convertible between 4,000 seats, 8,000 seats, 12000 seats and 18,000 seats based on requirements for performance and volume of audiences. The central stage is the first of its kind in China which can be adjusted to form different shapes within 360 degrees. Therefore, it can provide huge space for stage design, artistic innovation and imagination for various performances
There are 9 types of tickets:
· Peak Day Single Day Admission
· Peak Day Special Admission
· Standard Day Single Day Admission
· Standard Day Special Admission
· 3 Day Admission
· 7 Day Admission
· Evening Admission
· Group Admission
· Student Group Admission
Clusters: There are 26 pavilion clusters, each covering 2–3 hectares. The average floor area of each pavilion cluster can house 40–45 exhibition units with every exhibition unit covering a total floor area of 20,000–25,000 square meters. Visitors will be reassured to know that each pavilion cluster will contain small canteens, shops, telecom, western style toilets, nursing services and other public facilities. These facilities will be available in and around the expo, and organisers have made sure that there will be no problems. The entire event will go as smoothly as possible.
Overseas national pavilions representing over a hundred countries are planned to be grouped according to the continents they belong to. There will be three types:
Type 1 pavilions are designed and constructed by official participants;
Type 2 pavilions are stand-alone pavilions constructed by the Organizer and rented to participants and;
Type 3 pavilions are joint pavilions constructed by the Organizer. Space in this pavilions are offered free of charge to countries from the developing world.
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