Located in the heart of London's Covent Garden, at first glance Sticks'n'Sushi looks like any other Japanese eatery providing nothing but the finest of exports of Japan's signature cuisine. So where does the Danish concept come from? The brand was founded 18 years ago in Copenhagen by three entrepreneurs - brothers Jens and Kim Rahbek and Thor Andersen - who are all of half-Danish, Half-Japanese heritage. They decided to add a unique angle and touch to the otherwise average sushi that was available in Denmark at that time. Now, it must be said that there is no surprise that any food which is cooked outside of it's country of origin is hard to beat the real stuff - it may be classed as authentic as possible, however it will never be the same as it would back in it's native place (i.e. Japanese food tastes only good IN Japan and so on...trust me on that quote...it's true for any cuisine no matter how much expats boast on about providing the true 'authentic' experience in their adopted country!).
Nevertheless, on that note I must say that the sushi at Stick'n'Sushi does taste authentic as it can be and is perhaps more healthier than most (native Japanese people may or may not disagree..). It's definitely a unique cuisine that combined the mixed-race heritages together using food, and that concept is firmly embedded in the culture of the eatery's decoration, ambiance, music, and of course the rare combination of traditional sushi and yakitori sticks. The service was extraordinaire too. It is therefore no wonder that the Sticks'n'Sushi brand has experienced huge success and has arguably become known as the provider of the best Japanese cuisine in the Nordics.
There are two restaurants in the U.K. - one each in Wimbledon and Covent Garden.
Get in Touch:
Here I share my thoughts
and experiences during
my travels, and how some things have affected my life as an expat and world traveller. Travelling is about capturing that moment in life. Every word, view and opinion on this page is that of Navjot Singh - except where indicated. The most recent is at the top. Scroll down to read the archive. Or search using CTRL+F (COMMAND + F) and enter a keyword to search the page. Just some of the stories you never heard before.
The NAVJOT-SINGH.COM web blog is separate to this web site....Click blog, which may
not be visible in some
countries due to local
so in those cases this
weblog may be read. The weblog also includes some of my press trip reports- most of which are not published on the official blog because of copyright issues. The weblog also contains articles that may be associated directly with a PR trip for a country, airline or a hotel. These are PR reviews done in relations with various companies.
If you are an investor or a trend watcher then you may find this website useful as investing has a lot to do with personal observations and finding the ideal trend or next big thing. The average human on the street frequently knows far more about the state of the economy than politicians, university professors, subject matter experts, and financial analysts who seldom travel, or if they do so, only from one hotel to another hotel! The pulse and vibrancy of an economy is nowhere more visible than on a country's streets.
All photos and words
are © Navjot Singh unless stated. Photos taken by others or by agencies are appropriately copyrighted under the respective name. No photo or word/s may be taken without the prior written permission by the author (i.e. Navjot Singh). All Rights Reserved.