When passengers arrive or depart from London's two major international airports, Heathrow and Gatwick, they will notice that the aircraft models that are displayed as welcoming adverts are in fact not representative of any of the British airlines.
On the 30th of March 2007, a scale model of Concorde which had the pride of place at Heathrow Airport's entrance for 16 years was sadly removed, and replaced in 2008 with an Emirates Airlines A380 aircraft model. British Airways had decided not to renew the £1.5m annual rent to advertise on the roundabout at the gateway to the London airport. Instead, Emirates Airlines, the major carrier of the United Arab Emirates, poached the prime spot with a six-year deal to advertise on the site.
Meanwhile at Gatwick Airport, Turkish Airlines have partnered with Eye and Gatwick Airport to suspend a scale model aeroplane inside the airport terminal. The Boeing 777-300ER aircraft, situated in Gatwick’s North Terminal check-in measures 6.1m in length with a wingspan of 5.1m. The 124kg structure created by Leading Models will be suspended from the check-in ceiling until August 2013.
Back in the 1970s, 1980s and 1990s the airport billboards at British Airports were thronged with national pride such as BOAC, British Caledonian (remember them?!), British Midland, Virgin and so on. With the change of the times, it's the Middle Eastern and Asian carriers who seem to have the money (China Southern Airlines have huge billboards outside Terminal 4 at Heathrow). So the question is if there any chance that we may ever see British carriers advertising their airlines at British airports?
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