Dragonair is an award-winning regional airline of Hong Kong, and is a proud wholly owned subsidiary of the Cathay Pacific Airways Group. Formed in May 1985, and having started services initially with just one Boeing 737-200 aircraft, Dragonair has in time become one of the world’s best regional airlines.
As a wholly owned subsidiary of Cathay Pacific Airways, the airline operates one of the youngest and most modern fleet with 36 aircraft on scheduled services to 41 destinations in Mainland China and elsewhere in Asia using three aircraft types: Airbus A330-330, Airbus A320-200, and the Airbus A321-200. The Airbus A330-300 aircraft come in three types of configuration: type 1 aircraft are designed to carry up to 284 passengers in three classes. They are used on the Beijing and Shanghai routes; type 2 aircraft are designed to carry up to 315 passengers in two classes. They are used on the Kaohsiung and Taipei routes; and type 3 aircraft are designed to carry up to 300 passengers in two classes. They are used on the Dhaka, Bengaluru (Bangalore), Taipei, Kaohsiung and Qingdao routes.
In 2011, Dragonair was voted the ‘World’s Best Regional Airline’ by Skytrax for the second consecutive year. The airline is renowned as a China expert, serving 20 cities in mainland China. Cathay Pacific is a founding member of the Oneworld alliance, with its subsidiary, Dragonair, as an affiliate member.
Though the Guangzhou to Hong Kong route is only 30 minutes (can sometimes take around an hour depending on the air traffic), this route provides many connecting flights from Hong Kong to around the world with Cathay Pacific Airways or Dragonair. Guangzhou is home to millions of wealthy overseas Chinese diasporas (i.e. Canadian-Chinese, British-Chinese, Australian-Chinese, American-Chinese etc.), and so the Dragonair flight between Guangzhou and Hong Kong provides excellent and smooth connections, without the hassle of these passengers having to take hours to travel by train or bus first (and saves the headache of crossing the Shenzhen-Hong Kong border).
Usually when I have flown between Hong Kong and London, I have flown directly from Hong Kong (except one time in 2004 when I did take a connecting flight from Hong Kong to Guangzhou with China Southern Airlines on their old Boeing 757-200). Therefore, this was the first time I had taken this short flight with Dragonair, and it was my first time on Dragonair! I was flying from Guangzhou to London Heathrow with Cathay Pacific Airways, and so I decided to take advantage of this useful connecting flight from Guangzhou to Hong Kong. It turned out to be much better than I expected. If anyone is flying from Guangzhou to London (or other destinations around the world with Dragonair or Cathay Pacific Airways), then I would highly recommend this connection because the quality of comfort, service, and the professionalism of the staff is one of the best in the world. Check it out:
Departure date and time of flight: November 2012, 09:50am
Flight number: KA783
ATC Callsign: Dragon
Flight duration: 40 minutes
Class: BUSINESS CLASS
Aircraft type: Airbus A330-342 (17 aircraft of this type in service- although only 5 of those aircraft have a configuration same as this aircraft.)
Aircraft registration: B-HLB
Aircraft Serial Number: 83
First flight: 9th February 1995
Aircraft delivery date: 1st March 2011 (aircraft was previously with Cathay Pacific Airways since 1995)
Aircraft engine types: 2 x Rolls Royce Trent 772-60
Frequent flyer programme: Marco Polo Club
Seat configuration for this aircraft:
44 business class in a 2-2-2 configuration
267 economy class in a 2-4-2 configuration
Punctuality of the flight/route taken:
Departed on time, and landed on time as well. The short flight provides a very non-scenic route from Guangzhou to Hong Kong because of the dusty and cloudy skies over Guangdong province. The flight leaves Guangzhou, and goes over Panyu, Dongguan, Zhuhai, and then straight down towards Hong Kong approach (or sometimes goes over Macau first then back into Hong Kong). For this short flight (around 73 miles distance), we climbed to 24,000 feet within 10 minutes, and then started the decent soon afterwards.
Lounge experience at Guangzhou Baiyun Airport:
First class and business class passengers flying with Dragonair and Cathay Pacific Airways from Guangzhou Baiyun Airport can enjoy the Sky Pearl Club Lounge provided by China Southern Airlines. It’s a quiet place where you can check your e-mail (complimentary fast internet access), have a foot massage with the automated massage chair, or eat some of the available snacks.
In regards to the food, while the Chinese options are one of the best you can get (delicious Cantonese congee, and morning Dim Sum!), the Western options on the other hand are not quite what you would expect. For example the biscuits and cakes tasted soggy, and the English tea would make the board at Twinning’s laugh their heads off. I don’t blame the staff at China Southern Airlines because making Western tea, or knowing what style of food their Western clientele require is perhaps a new idea for them, or maybe they have not been trained properly. Either way, I was in no place to complain, and just whiled away my time with a pot of freshly made Cantonese Dim Sum (that’s more like it!).
Any baggage issues:
As a business class passenger, the check-in baggage allowance is 30kg for one bag. On Cathay Pacific flights to, from, or via the US, Canada, and some countries in South America, 2 pieces of baggage may be checked-in with dimensions measuring up to 158cm (62 inches) in total and 32kg in weight for each bag.
For all classes, each passenger (except an infant) can bring a free baggage allowance of one cabin bag not exceeding 56x36x23cm (22x14x9 in) in size. These dimensions include wheels, handles and side pockets.
Comments on the check-in staff and any issues:
I arrived at Guangzhou Baiyun Airport at 7.30am (well in advance for the 9:50am flight). The staff at Guangzhou airport were polite and friendly. I was informed that I would be the only passenger in business class on the short flight from Guangzhou to Hong Kong, which was great. I had all of the 44 seats to myself!
Some people may ask why someone should take a 30-minute flight when you can easily take a coach or high-speed train to the heart of Hong Kong? Well, the answer is that if you are going to go to central Hong Kong for business or pleasure, then it is not worth taking the flight from Guangzhou because if you add up all the times from the different formalities (i.e. getting to/from the airport at both ends, check-in, waiting, and the 30-minute flight itself), then taking the flight from Guangzhou to Hong Kong (and vice-versa) takes slightly longer than taking a train or a coach. (the flight also costs a lot too compared with taking a train or coach to Hong Kong).
However, the flight from Guangzhou to Hong Kong is very useful for those wishing to connect to onwards flights to the rest of the world with Cathay Pacific Airways or Dragonair. It saves a lot of hassle by taking the flight from Guangzhou, and you can connect direct from Hong Kong without the worry of having to take care of your luggage (especially if it is heavy!).
In-flight magazine: Silkroad (published by ACP Magazines Asia Limited)
Comments regarding the pre-meal service:
Business class passengers were offered a choice of champagne, orange juice, tomato juice, and apple juice out of a hand tray service provided by the crewmembers. A choice of either sparkling or still mineral water is also offered. There is a 500mL bottle of Evian water behind each business class seat. The signature drink to try is the ‘Dragon Sunrise’- a refreshing fusion of gin with fresh guava, and fresh lemon juice.
All business class passengers are handed out hot hand towels just prior to the meal service.
Comments regarding the meal:
For such a short flight, there is no formal meal service. It only takes around 10 minutes after take-off before the Captain announces that we are going to commence the decent into Hong Kong! Dragonair offer scrumptious onboard menu choices that are changed every two weeks.
Business class passengers are presented a box containing four types of assorted cold canapés and fresh fruit. On this flight, my box contained:
· Smoked halibut
· Roast beef and gherkin
· Asparagus and eggplant tortilla
· Fresh fruit (cute slices of dragon fruit, kiwi, watermelon, and pineapple)
Though not required for such a short flight, food is usually served on stylish china tableware specially adapted from the Lifestyle collection of Wedgwood from the UK. To enjoy the food at its freshest, it’s best to consume it before landing.
Comments regarding the drinks service:
A second round of drinks was offered after the meal. This included coffee and tea (green tea and black tea). I ordered a cup of coffee; however by the time it was delivered the plane was in its decent into Hong Kong. The lovely crew members poured the coffee into a wide-sided plastic cup so it would not be so hot, but just lukewarm enough to drink.
Should any passenger want wine or champagne (even if it is the morning!), then these drinks are served in exclusively designed glassware. The champagne is provided by the award-winning Piper-Heidsieck Brut.
The wine list for this flight included:
Macon Villages Blanc, Vaucher Pere & Fils, Burgundy 2010, France
Wente Morning Fog Chardonnay, Livermore Valley & San Francisco, California 201, U.S.A.
Cotes de Duras, Baron de Venzac 2012, France
Luis Felipe Edwards, Family Selection, Gran Reserva, Shiraz 2012, Chile.
Some of the specialties on Dragonair include:
Fook Ming Tong Chinese tea, Fujian first class oolong tea, Hong Kong style milk tea, Fuding jasmine silver fur tea, and freshly brewed coffee.
Comments on the in-flight system (if any):
Each seat features a 10.4" personal video screen (same size in both economy and business class cabins). Each flight has a choice of 10 PTV video channels and 16 audio channels from Dragon On Air in-flight entertainment programming. Though on such a short flight, there was hardly any need to watch any programs, except for the moving map which is also displayed on the huge screen at the front of the cabin.
The music played upon boarding and disembarking the aircraft is changed every month. On this flight we had ‘Hero’ by Andy Findon (on-boarding), and ‘Tsubame Ni Naritai’ by Chen Min.
All aircraft have the Airbus KID 110V AC SkyPower in-seat power outlet for laptop computer and portable electronic devices in every seat. This requires no adapter cable. Dragonair was the first airline to offer this technology within the operational network for mainland China.
Comments of professionalism of the cabin crew:
The staff are very proud of their brand image and represented their airline at the highest level possible. When under a situation of high pressure, the staff seemed to act with professionalism and integrity. The cabin crew uniform design consists of a black blouse with thin red stripes, and a neck silk scarf in navy blue and red colours. Dragonair's current uniforms are designed by renowned Hong Kong designer, Eddie Lau.
Comments on the interior of the aircraft (including seat comfort):
For A330-300 on which I was flying, the business class cabin accommodates 44 passengers in a 2-2-2 seat design while economy class cabin caters for 267 passengers in a 2-4-2 setting. The seats in economy class on the Airbus A330-300 have a pitch of 32” recline, and are 17.5” wide. The seats in business and economy class are manufactured by various suppliers: BE aerospace, Zodiac France, Geven aircraft seating, Recaro Aircraft Seating, while those in first class are manufactured by Zodiac.
Business class seats on the Airbus A330-300 have a pitch of 63” recline (flatbed), and are 26.5” wide. The minimum in-flight sleeping angle is of 6.8° (when airborne). Each seat has an extendable leg rest, and a footrest, as well as a six-way adjustable headrest.
The business class seat is ergonomically designed to be comfortable whether the passenger is working or relaxing. The business class cabin is upholstered in a refreshing and contemporary aqua blue; while the economy class is upholstered in shades of aqua blue, imperial red, and sky blue.
Dragonair logo and brand livery
Dragonair’s livery consists of having an all white fuselage, and underbelly. The tailfin consists of a imperial red dragon against a white background, and the same design is applied to the engines. At the front of the fuselage, just before the first cabin door, and below the cabin windows the words ‘DRAGONAIR’ are printed in English, in black ink and in capital letters; while the Chinese equivalent is printed in imperial red ink, and above the cabin windows (above the English words). The tips of the wings are coloured in imperial red ink. Below the tailfin, just in front of the back cabin door, is the flag of the Swire Group. The current Dragonair logo, modified from the previous version, was introduced in 1993 coinciding with the delivery of Dragonair's new fleet of Airbus A320s back then, with a new livery. The livery design gives a streamlined and contemporary look that reflects the dynamism and energy of the airline. Aircraft are given a pristine, overall white look, with the Dragonair name in clean black lettering. Red is used in the Chinese version of the name and in the dragon motif, in a strong and sophisticated shade.
While Dragonair has been a wholly owned by the Cathay Pacific Group since September 2006, the airline continues to operate as a separate airline under its own Air Operator’s Certificate. The Dragonair brand remains unchanged and the airline’s own 2,400 staff consisting of cockpit and cabin crew fly its own aircraft in the existing livery.
In 2010, Dragonair celebrated its 25th anniversary, and to mark the auspicious occasion, an Airbus A330-300 was painted in a special livery with the red dragon painted across the whole fuselage against a backdrop of Hong Kong’s skyline in green. Just under the cockpit windows it writes ‘Hong Kong’ in capital letters, and there is a painting of the famous Hong Kong Star Ferry.
About Airline PR
This is a special section on Airline Branding, and Airline Public Relations written by me on all the flights I have been fortunate enough to have been on. These are not records taken from somewhere else, but are actual flights I have been on. Most of the flight trips are officially sponsored by the airline companies in order to promote their certain routes, and aircraft. Airline promotion and PR related work in the aviation industry is one of my expertise.
Watch exclusive videos below taken in the cockpit of a Boeing 777-300ER in-flight over Chinese Airspace.
Special thanks goes to
B777-300ER Cockpit Video 1
B777-300ER Cockpit Video 2
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