Wow, time flies (literally)...after almost two decades (, yep, you read that right!), British Airways has refreshed its uniform, and in following tradition, selected British designer of Saville Row fame – Ozwald Boateng – to shape the new look for over 30,000 front line employees that are customer facing. The collection was shaped by Boateng shadowing various staff members from engineering to pilots to cabin crew, as well as the additional input from 1,500 staff members from various other parts of the business. The result has been quite impressive!
Sean Doyle, British Airways’ Chairman and CEO, said: “Our uniform is an iconic representation of our brand, something that will carry us into our future, representing the very best of modern Britain and helping us deliver a great British original service for our customers. From the very start this has been about our people. We wanted to create a uniform collection that our people are proud to wear and with the help of over 1,500 colleagues, we are confident that we have delivered this.”
About Airline PR
This is a special section on Airline Branding, and Airline Public Relations written by me on all the flights I have been fortunate enough to have been on. These are not records taken from somewhere else, but are actual flights I have been on. Most of the flight trips are officially sponsored by the airline companies in order to promote their certain routes, and aircraft. Airline promotion and PR related work in the aviation industry is one of my expertise.
Watch exclusive videos below taken in the cockpit of a Boeing 777-300ER in-flight over Chinese Airspace.
Special thanks goes to
B777-300ER Cockpit Video 1
B777-300ER Cockpit Video 2
Proud media partner of QATAR AIRWAYS