Hawaiian Airlines revealed an updated logo and a new livery for its aircraft on May 1, 2017, though the changes are more a tweak to the previous versions than a complete overhaul.
Hawaiian debuted its new look by rolling out one of its Boeing 717 jets (registered tail number N488HA) in the new paint scheme on the 1st of May 2017, celebrated as "Lei Day" in Hawaii. The carrier also provided the media an image and a logo (on the top of the article) of an Airbus A330 painted in the new livery.
“Our new livery embodies a stronger, more contemporary representation of Hawaiian Airlines’ culture of service and hospitality, which is the bedrock of our guest experience,” said president and CEO Mark Dunkerley, who unveiled the new brand design at Honolulu International Airport during a special employee event on Lei Day, a statewide annual celebration of Hawaiian culture. “It acknowledges our place as Hawaii’s airline and underscores the commitment our employees make every day to provide our guests with a gracious and genuine island welcome.”
Also receiving a subtle update is Hawaiian’s logo, which also features Pualani. Pualani remains central to the logo, but she’ll now be “framed” by what Hawaiian says is the likeness of a “rising sun.” Previously, Pualani’s image was framed by a floral-themed background.
Hawaiian Airlines is one of the more exotic and special airlines that I really want to try as and when I get the chance one day!
About Airline PR
This is a special section on Airline Branding, and Airline Public Relations written by me on all the flights I have been fortunate enough to have been on. These are not records taken from somewhere else, but are actual flights I have been on. Most of the flight trips are officially sponsored by the airline companies in order to promote their certain routes, and aircraft. Airline promotion and PR related work in the aviation industry is one of my expertise.
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