Earlier this week, Malaysia Airlines, the national flag carrier of Malaysia, unveiled brand new fully-flat Business Class seats fitted in its first Airbus A330-300 aircraft. The new seats will be introduced on the airline’s Kuala Lumpur–Sydney route. The new Business Class seat product for the airline is a great step up from the current angle lie-flat seats, which is available on the Boeing 777-200 and the Airbus A380-800 aircraft; although the layout doesn’t provide each passenger with aisle access. The seat layout is in a 1-2-1 and 1-2-2 configuration. This seat configuration is a smart move for Malaysia Airlines, who are currently going through a brand restructuring process. The Business Class seat offers a pitch of 44 inches and a width of 20 inches. When extended the seats convert into a bed 76 inches long. The seats come with increased working space and extra stowage space for personal items. Each seat is equipped with a 16-inch touch screen in-flight entertainment system. The seats are designed and manufactured by Thompson Aero’s long standing partner, Factorydesign, a UK based leading product design and aviation specialist company. Speaking at the event, Malaysia Airlines chief commercial officer Paul Simmons said, “This marks the start of an exciting product roll-out for our Business Class customers to experience. The Business Class cabin refurbishment will be carried out in stages on all 15 of Malaysia Airlines’ A330 aircraft by September 2016.” He went on to say: “With the launch of our new seats, we are confident that Malaysia Airlines will be the first choice for travel to, from and around Malaysia. We are also confident that these seats will further improve and strengthen our premium product and service offerings.”
Malaysia Airlines is the national flag carrier of Malaysia and is the largest airline in Malaysia based on fleet size, international destinations and international flights. The airline serves 60 destinations, both international and domestic. It is among the top 20 airlines in the world in terms of passengers carried and is also the top-ranked international cargo airline. At the time of writing, Malaysia Airlines operates a fleet of 86 aircraft, including 6 Airbus A380 and 56 state-of-the-art Boeing 737NG aircraft. This was the first time I flew with Malaysia Airlines. I was on the flight from Kuala Lumpur International Airport to Kathmandu International Airport on Malaysia Airlines’ Boeing 737-800NG to check out their Business Class seats! Route: KUALA LUMPUR INTL. AIRPORT (KUL) to KATHMANDU (KTM) Departure date and time of flight: 09:55am, August 2015 Flight number: MH170 (ICAO call sign: “Malaysian”) Flight duration: 4h 50m Class: BUSINESS CLASS Aircraft type: BOEING 737-800NG (56 in service) Unit cost of each Boeing 737-800NG: US$72.5 million (2015) Aircraft registration: 9M-MSB (First flight 7th March 2013) Engine Type: Two x CFMI CFM56-7B26 Aircraft Serial Number: 40144 LN: 4385 Frequent flyer programme: Malaysia Airlines' frequent flyer programme is called Enrich by Malaysia Airlines (Enrich). Enrich comprises a variety of airlines, banks, credit-card issuers, hotels and retailers around the world. Seat configuration for this aircraft: Business Class: 16 angle-flat seats in a 2-2 configuration Economy Class: 150 seats in a 3-3 configuration Punctuality of the flight: Departed bang on time, and landed exactly on time in a hot and dry Kathmandu. Any baggage issues: No issues regarding the baggage. For Economy Class, Malaysia Airlines have a checked baggage allowance of 23 kg total for all routes excluding transatlantic routes, and upto 40kg for Business Class. All routes have a carry-on allowance of one piece not exceeding 7 kg (50x37x25 cm). Click here to see more details Comments on the check-in staff and flight route: The check-in staff were very professional and came across as well-trained. At Kuala Lumpur airport, Malaysia Airlines have a separate check-in for Business Class passengers. The flight departed on time and landed on time as well. 90% of the flight was over cloudy skies, and so on approach to Kathmandu, there was a slight glimpse of the Himalayas as we came in from Indian airspace. Lounge Experience at Kuala Lumpur The Golden Lounge is the airport lounge for Malaysia Airlines First Class, Golden Club Class passengers and Enrich Platinum and Enrich Gold, eligible Oneworld and code-share partner members. The Golden Lounges have open bars and food catering. There are 11 Golden Lounges throughout the world, and qualified passengers have full reciprocal privileges at lounges operated by selected partners. The lounge offers various services such as business centres, food catering, slumber rooms and child-care centres. Lounges are maintained at the following airports: Kuala Lumpur, Kota Kinabalu, Kuching, London, Melbourne and Penang. In April 2008, the airline launched its new Regional Golden Lounge at the KL International Airport (KLIA) for regional-bound front-end passengers. With this new lounge, Malaysia Airlines at Kuala Lumpur International Airport now has three lounges: the Satellite International Terminal Lounge, Domestic Lounge and Regional Lounge. From 1 September 2015, Malaysia Airlines closed down lounges in Perth Airport and Singapore Changi Airport in order to cut and slash cost for their renationalisation. The lounge was quite empty, with only a handful of passengers for the morning flights that were going out of KL. Comments regarding the pre-flight service: Upon embarking the aircraft, passengers in Business Class and Economy Class were offered welcome drinks consisting of fresh orange juice, fresh apple juice, mineral water (champagne, wines in Business Class only). The cabin crew are truly one of the best trained I have met on any other airline. Customer comes first and Malaysia Airlines truly define the meaning of a five-star service. Comments regarding the pre-meal service: Passengers in Business Class were offered a packet of fresh pretzels packed in Malaysia Airlines branded packets, and a choice of drinks from the trolley service. The cabin crew were polite and friendly. Even though this flight was full, the cabin crew paid full attention each and every customer instead of just passing the meal to passengers like they do on some other airlines. A warm and wet towel was handed out to Business Class passengers. I just resorted to drinking plenty of bottled water. Though they may sound very tempting, however, alcohol and coffee are not good to drink during a flight as it just dehydrates you. Water is the best. Comments regarding the first meal: The main meal tray arrived at around 30 minutes after take-off from Kuala Lumpur. There were two options for the main meal:
I opted for the Western breakfast. Cheese Omelette, which consisted of roasted new potato, chicken sausage, cherry tomato and mushroom. Accompanying the main dish was a bowl of fresh seasonal fruit. For dessert, I had strawberry and lime charlotte. Malaysia Airlines serves their meals using stainless steel cutlery. Comments regarding the after meal drinks and in-flight snacks: Plenty of fresh water, coffee and tea are offered in lovely Malaysia Airlines branded bone china cups were offered. Comments regarding the second meal: None. There was no second meal. Comments on the in-flight entertainment system: Almost all 737-800s have personal AVOd screens featuring a wide variety of music and audio options. All other 737-800s have standard audio options. Almost all 737-800s have personal AVOD screens for all seats. Business Class has 10.6" screens while Economy Class has 9" screens. All other 737-800s have overhead screens. There is an 110v AC power outlet at every Business Class seat. Comments of professionalism of the cabin crew: The cabin crew were very hospitable, and proud to work for Malaysia Airlines. There was a genuine smile on every crew members face and you could tell that they really enjoyed their job. There was a real sense of teamwork in the cabin. As a customer (or passenger) it is easy to tell if the cabin crew are not getting along with each other (it does happen like any other job!), and on this flight I could see that everyone was in a joyous mood. If there was something I wanted or a question I had, then no one objected to it. Instead, they tried their best to help me as much as they could. The senior purser was just gem of a person. The whole flight experience was like magic, and everything seemed to go smoothly. So, yes the world can be ideal sometimes. I wrote about this flight here. Comments on the interior of the aircraft (including seat comfort): Business Class (previously known as Golden Club Class) is available on all of Malaysia Airlines' fleet. In 2011, Malaysia Airlines introduced the new business class seats on their brand new Airbus A330-300. While newer regional business class seats were also introduced on the Boeing 737-800 to be used on short-medium haul routes such as Kota Kinabalu, Taipei and Manila. Seats made by Recaro within the business class cabin of new A330-300 are configured in pairs (2-2-2) layout, fitted with in-seat power and USB port, as well as new Select 3000i on a 15.4 inches touch screen panel, while the Boeing 737-800 are fitted in pairs (2-2) inclusive of the new Select 3000i and have recline ability. The first Airbus A330-300 carrying the new Regional Business Class was assigned to Kuala Lumpur - Brisbane sector on 20 April 2011. Starting April 2015, Malaysia Airlines introduced new Business Class seats, provided by Thompson Aero Seating, equipped with fully lie-flat seats for their A330 fleet. This will be in a staggered layout with alternate rows in the 1-2-2 and 1-2-1 configuration. Meal tray table conveniently stowed in the armrest. Cocktail tables are available at the center armrest. Individual overhead reading lights. Seat cover: Woolen. Headrest cover: Linen. Seats are arranged in pairs (2-2). Malaysia Airlines logo and livery: The original corporate logo was designed by Dato' Johan Ariff, and was introduced on 15 October 1987, retaining the essence of the moon kite, with a sheared swept-back look. Along with the new corporate logo, a new type style - MALAYSIA, was created. It is italicised to slant parallel with the logo to accentuate speed as well as direction. Within this corporate typestyle, the letters MAS bear red clippings to denote the initials of the statutory name of the airline, Malaysian Airline System (MAS), and were added after the original design was rejected by former Prime Minister Mahathir Mohammad. The introduction of blue to the original red logo has national significance. The red and blue divides equally in the middle to denote equilibrium. On 8 March 2012, Malaysia Airlines unveiled a new logo featuring an all-blue moon kite and livery for its Airbus A380 fleet. Months later, the corporate logo of red and blue was refreshed. The new moon kite logo faces from left to right, as it did in the original 1971 logo, and its tails have been extended. The wordmark has also been modernised with a new typeface and the word "airlines" is now presented in lowercase. On 1st September 2015, Malaysia Airlines rebranded as Malaysia Airlines Berhad but for the time being remained to use the same logo and branding Overall rating 1-10 (worst-best): 10 Malaysia Airlines is the national flag carrier of Malaysia and is the largest airline in Malaysia based on fleet size, international destinations and international flights. The airline serves 60 destinations, both international and domestic. It is among the top 20 airlines in the world in terms of passengers carried and is also the top-ranked international cargo airline.
At the time of writing, Malaysia Air operates a fleet of 86 aircraft, including 6 Airbus A380 and 56 state-of-the-art Boeing 737NG aircraft. This was the first time I flew with Malaysia Airlines. I was on the flight from Hong Kong Chep Lap Kok Airport to Kuala Lumpur International Airport on Malaysia Airlines’ Boeing 737-800NG to check out their Economy Class seats! Route: HONG KONG (HKG) to KUALA LUMPUR INTL. AIRPORT (KUL) Departure date and time of flight: 08:45am, August 2015 Flight number: MH79 (ICAO call sign: “Malaysian”) Flight duration: 3h 55m Class: ECONOMY CLASS Aircraft type: BOEING 737-800NG (56 in service) Unit cost of each Boeing 737-800NG: US$72.5 million (2015) Aircraft registration: 9M-MXL (First flight 26th October 2012) Engine Type: Two x CFMI CFM56-7B26 Aircraft Serial Number: 40139 LN: 4246 Frequent flyer programme: Malaysia Airlines' frequent flyer programme is called Enrich by Malaysia Airlines (Enrich). Enrich comprises a variety of airlines, banks, credit-card issuers, hotels and retailers around the world. Seat configuration for this aircraft: Business Class: 16 angle-flat seats in a 2-2 configuration Economy Class: 150 seats in a 3-3 configuration Punctuality of the flight: Departed bang on time, and landed 20 minutes ahead of schedule. Was greeted with a final view of Shenzhen as we departed Hong Kong – quite a sad moment as the city means so much to me and I will no doubt miss living there. Any baggage issues: No issues regarding the baggage. For Economy Class, Malaysia Airlines have a checked baggage allowance of 23 kg total for all routes excluding transatlantic routes, and upto 40kg for Business Class. All routes have a carry-on allowance of one piece not exceeding 7 kg (50x37x25 cm). Click here to see more details Comments on the check-in staff and flight route: It is always a pleasure when flying from Hong Kong. The previous night I had stayed at the Hong Kong Regal Airport, voted one of the best airport’s in the world. During approach into Kuala Lumpur, passengers have to contend with turbulence due to the localised hot air rising from the canopy. Kuala Lumpur airport is surrounded by lush green forests. We had a few bumps, and suddenly most of the passengers went “Ohhhh”. Considering that Malaysia Airlines unfortunately experienced two crashes in 2014, it was quite a tense moment indeed, where you think “Oh dear lord, I hope not this time!” I honestly thought that the turbulence was the cause of the sudden smoothing of the approach as their planes cross into the airport. Comments regarding the pre-flight service: Upon embarking the aircraft, passengers in Business Class and Economy Class were offered welcome drinks consisting of fresh orange juice, fresh apple juice, mineral water (champagne, wines in Business Class only). The cabin crew are truly one of the best trained I have met on any other airline. Customer comes first and Malaysia Airlines truly define the meaning of a five-star service. Comments regarding the pre-meal service: Passengers in Economy Class were offered a packet of fresh pretzels packed in Malaysia Airlines branded packets, and a choice of drinks from the trolley service. The cabin crew were polite and friendly. Even though this flight was full, the cabin crew paid full attention each and every customer instead of just passing the meal to passengers like they do on some other airlines. I just resorted to drinking plenty of bottled water. Though they may sound very tempting, however, alcohol and coffee are not good to drink during a flight as it just dehydrates you. Water is the best. Comments regarding the first meal: The meal tray arrived at around 30 minutes after take-off from Hong Kong. There were two options for the main meal:
I opted for the fish with rice and vegetables. The food was fresh, and better than what you get on most other airlines in Economy Class. This is why Malaysia Airlines is different because they provide a fine dining experience in all classes of travel- one that is easily comparable to going to a five-star restaurant. You get what you pay for, and Malaysia Airlines does not fail. Accompanying the main dish was a bowl of freshly cut salad with carrot shredding, tomato, cucumber and shredded lettuce all in one action packed bowl!). It’s ridiculously good to have some crunchy salad to accompany a slightly heavy yet tasty dish as I had. Orange juice and mineral water were provided by Malaysian company Spritzer. For dessert, Malaysia Airlines provided a bowl of sweet sago rice. In Economy Class, Malaysia Air still provides plastic cutlery to the passengers. Comments regarding the after meal drinks and in-flight snacks: Plenty of fresh water, coffee and tea are offered in lovely Malaysia Airlines branded paper cups (that can be recycled) were offered. Comments regarding the second meal: None. There was no second meal. Comments on the in-flight entertainment system: Almost all 737-800s have personal AVOd screens featuring a wide variety of music and audio options. All other 737-800s have standard audio options. Almost all 737-800s have personal AVOD screens for all seats. Business Class has 10.6" screens while Economy Class has 9" screens. All other 737-800s have overhead screens. There is an 110v AC power outlet at every Business Class seat. Comments of professionalism of the cabin crew: The cabin crew were very hospitable, and proud to work for Malaysia Airlines. There was a genuine smile on every crew members face and you could tell that they really enjoyed their job. There was a real sense of teamwork in the cabin. As a customer (or passenger) it is easy to tell if the cabin crew are not getting along with each other (it does happen like any other job!), and on this flight I could see that everyone was in a joyous mood. If there was something I wanted or a question I had, then no one objected to it. Instead, they tried their best to help me as much as they could. The senior purser was just gem of a person. The whole flight experience was like magic, and everything seemed to go smoothly. So, yes the world can be ideal sometimes. Comments on the interior of the aircraft (including seat comfort): Economy class is available on all of Malaysia Airlines' fleet. Seats feature a pitch of 33-34 inches and width of 17-17.25 inches, while the newer fleets such as the Airbus A380, Airbus A330-300 and Boeing 737-800 feature seat pitch of 30-32 inches and width of 17-17.5 inches. On the Boeing 777-200, it has a 6.5" personal TV located behind each seat, and a footrest located below the seat in front, the leased 737-800 has no personal TV but overhead TV's located in the aisles of the plane and feature a seat pitch of 29-30 inches. The new A330-300 as well as the new 737-800 all have the new Select 3000i. In 2010, economy class was voted the World's Best Economy Class at the 2010 World Airline Awards by Skytrax. Seatback meal tray tables are available except in the front row which is an 'in-arm' table. Individual overhead reading lights. Seat cover: Woolen. Headrest cover: Paper disposable. Seats are arranged as 3-3. Malaysia Airlines logo and livery: The original corporate logo was designed by Dato' Johan Ariff, and was introduced on 15 October 1987, retaining the essence of the moon kite, with a sheared swept-back look. Along with the new corporate logo, a new type style - MALAYSIA, was created. It is italicised to slant parallel with the logo to accentuate speed as well as direction. Within this corporate typestyle, the letters MAS bear red clippings to denote the initials of the statutory name of the airline, Malaysian Airline System (MAS), and were added after the original design was rejected by former Prime Minister Mahathir Mohammad. The introduction of blue to the original red logo has national significance. The red and blue divides equally in the middle to denote equilibrium. On 8 March 2012, Malaysia Airlines unveiled a new logo featuring an all-blue moon kite and livery for its Airbus A380 fleet. Months later, the corporate logo of red and blue was refreshed. The new moon kite logo faces from left to right, as it did in the original 1971 logo, and its tails have been extended. The wordmark has also been modernised with a new typeface and the word "airlines" is now presented in lowercase. On 1st September 2015, Malaysia Airlines rebranded as Malaysia Airlines Berhad but for the time being remained to use the same logo and branding Overall rating 1-10 (worst-best): 10 |
About Airline PRThis is a special section on Airline Branding, and Airline Public Relations written by me on all the flights I have been fortunate enough to have been on. These are not records taken from somewhere else, but are actual flights I have been on. Most of the flight trips are officially sponsored by the airline companies in order to promote their certain routes, and aircraft. Airline promotion and PR related work in the aviation industry is one of my expertise. Watch exclusive videos below taken in the cockpit of a Boeing 777-300ER in-flight over Chinese Airspace.
Special thanks goes to Turkish Airlines B777-300ER Cockpit Video 1B777-300ER Cockpit Video 2Archives
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