Singapore Airlines (SIA) has been named World’s Best Airline in the 2023 Skytrax World Airline Awards, the fifth time it has won this prestigious accolade.
SIA took the top spot in four categories at this year’s Skytrax awards, including Best First Class Airline, Best First Class Comfort Amenities, and Best Airline in Asia. SIA’s low-cost subsidiary Scoot was named Best Long Haul Low-cost Airline, and ranked second in the World’s Best Low-cost Airlines category.
The Skytrax awards are based on surveys of more than 20 million travellers across over 100 nationalities, who rated more than 325 airlines between September 2022 and May 2023.
Mr Goh Choon Phong, Chief Executive Officer, Singapore Airlines, received the World’s Best Airline award on behalf of the Airline in Paris on 20 June 2023.
“This award is a testament to the indomitable spirit of our people, who worked tirelessly and made many sacrifices to ensure that SIA was ready for the recovery in air travel. That has allowed us to emerge stronger and fitter from the pandemic as a leading international airline,” said Mr Goh.
“We are very grateful to our customers for their enduring loyalty to and affection for Singapore Airlines. During the pandemic, their support and encouragement gave us the strength and determination to overcome the unprecedented challenges. Today, as we recover from the pandemic, we are firmly committed to innovating and investing in industry-leading products and services, and ensuring that SIA continues to offer our customers a world-class travel experience.”
Riyadh Air, the new Saudi Arabian airline, headed up by veteran CEO Tony Douglas has just unveiled the first of two liveries that will adorn the airline’s fleet on Instagram. The airline has certainly decided to stand out with a bold, metallic purple look that will draw attention as it touches down to its impressive 100+ destinations by the decade’s end.
One thing is for sure, all eyes are going to be turning to this carrier as it sets its stall in the coming months, and should they be willing to win over the public, they could become a serious competitor in the region, and especially as the CEO is former Etihad Airways CEO, and some of the senior management are also from big carriers.
About Airline PR
This is a special section on Airline Branding, and Airline Public Relations written by me on all the flights I have been fortunate enough to have been on. These are not records taken from somewhere else, but are actual flights I have been on. Most of the flight trips are officially sponsored by the airline companies in order to promote their certain routes, and aircraft. Airline promotion and PR related work in the aviation industry is one of my expertise.
Watch exclusive videos below taken in the cockpit of a Boeing 777-300ER in-flight over Chinese Airspace.
Special thanks goes to
B777-300ER Cockpit Video 1
B777-300ER Cockpit Video 2
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