 Singapore Airlines (SIA) has been named World’s Best Airline in the 2023 Skytrax World Airline Awards, the fifth time it has won this prestigious accolade.
SIA took the top spot in four categories at this year’s Skytrax awards, including Best First Class Airline, Best First Class Comfort Amenities, and Best Airline in Asia. SIA’s low-cost subsidiary Scoot was named Best Long Haul Low-cost Airline, and ranked second in the World’s Best Low-cost Airlines category. The Skytrax awards are based on surveys of more than 20 million travellers across over 100 nationalities, who rated more than 325 airlines between September 2022 and May 2023. Mr Goh Choon Phong, Chief Executive Officer, Singapore Airlines, received the World’s Best Airline award on behalf of the Airline in Paris on 20 June 2023. “This award is a testament to the indomitable spirit of our people, who worked tirelessly and made many sacrifices to ensure that SIA was ready for the recovery in air travel. That has allowed us to emerge stronger and fitter from the pandemic as a leading international airline,” said Mr Goh. “We are very grateful to our customers for their enduring loyalty to and affection for Singapore Airlines. During the pandemic, their support and encouragement gave us the strength and determination to overcome the unprecedented challenges. Today, as we recover from the pandemic, we are firmly committed to innovating and investing in industry-leading products and services, and ensuring that SIA continues to offer our customers a world-class travel experience.” 
Read more.  Last week, Singapore Airlines (SIA/SQ) launched their latest digital campaign video which showcases dishes from its “Book the Cook” menu. Rather than showing how the life-sized versions are made, it instead created miniature versions of the food made in a tiny kitchen. The campaign, which is the brainchild of social media agency Dentsu Mobius, aims to draw the audiences focus to the airline's passion for high-end exquisite food, flavors and craftsmanship- especially in their Business and First Class cabins. The digital campaign generated nearly a million views within the first 24 hours of launch. Since then, the Facebook video has garnered 1,667,683 views, and over 27,000 reactions. The tiny kitchen features miniature versions of stoves, grills and even utensils used to prepare the food which is cooked over a candle flame. The dishes during filming were reduced to just 5.5cm. This was to show that there is indeed “no detail too small”, which is the name of its campaign. Singapore Airlines specifically hired a food artist who specialises in miniature food to replicate mini versions of in flight meals. The airline is one of the best when it comes to providing a truly 5-star customer service, and hence for the quality of service they provide, their fares also tend to be slightly higher than most other airlines (even for Economy Class as well).  Singapore Airlines has just unveiled what seems to be one of the most most breathtaking digital-ad videos this year by an airline company. The video, which is available on YouTube, showcases how paper model artist Luca Iaconi-Stewart has created a replica of the Singapore Airlines suite of seating products. Luca claimed global fame earlier this year when he showed off his Air India Boeing 777 1:60 scale model made purely of Manila paper (complete with retractable landing gear) which was created in precise detail. In a similar fashion, in this video, Luca painstaking creates the suite with immaculate detail. It seems Singapore Airlines has commissioned the artist to showcase the effort that goes into creating every real-life SIA aircraft in the fleet, and the results speak for themselves.  |
 Navjot Singh inside an Airbus A320 cockpit of British Airways at Heathrow Airport About Airline PRThis is a special section on Airline Branding, and Airline Public Relations written by me on all the flights I have been fortunate enough to have been on. These are not records taken from somewhere else, but are actual flights I have been on. Most of the flight trips are officially sponsored by the airline companies in order to promote their certain routes, and aircraft. Airline promotion and PR related work in the aviation industry is one of my expertise. 
Navjot Singh at a Chinese Military Airfield
Watch exclusive videos below taken in the cockpit of a Boeing 777-300ER in-flight over Chinese Airspace.
Special thanks goes to Turkish Airlines B777-300ER Cockpit Video 1B777-300ER Cockpit Video 2
Archives
July 2024
Airlines Reviewed
All
Proud media partner of QATAR AIRWAYS
|