Air India has shown off its new livery painted on the initial Airbus A350-900 aircraft due to join the flag-carrier’s fleet.
Tata Group-owned Air India has unveiled a sneak preview of the Airbus A350-900 aircraft painted in the new livery. Passengers will get to fly on the Airbus A350-900 aircraft from December this year. The airline said on the following on the social media platform X. "Here's the first look of the majestic A350 in our new livery at the paint shop in Toulouse. Our A350s start coming home this winter,"
As Global Partner of the International Cricket Council (ICC), Emirates is no stranger to cricket and has been selected as the Official Airline Partner of the ICC Menâs Cricket World Cup 2023, which is taking place across India and running from 5 October to 19 November.
Kicking off the 13th edition of the tournament, Emirates is sharing its excitement for the game with a playful video featuring Indian wicket-keeper batsman, Dinesh Karthik. In the clip, the famous cricketer is seen enjoying the action of the matches live in the air on Emiratesâ inflight entertainment system, while seated in the comfort of Premium Economy. Seats in Emirates Premium Economy will be available on its routes to Mumbai and Bangalore from 29 October.
Hosted across ten cities in India, the 2023 ICC Men's Cricket World Cup will bring together ten teams from across cricket-playing nations, including 2019 defending champions, England, to battle it out for the coveted Cricket World Cup Trophy.
The first 45 matches are scheduled across Ahmedabad, Hyderabad, Dharmshala, Delhi, Chennai, Lucknow, Kolkata, Bengaluru, Pune, and Mumbai in the run-up to the semi-finals, taking place in Wankhede Stadium in Mumbai and Eden Gardens in Kolkata. The final will be played on 19 November at the Narendra Modi Stadium in Ahmedabad, deemed to be the largest sports stadium in the world with a seating capacity of 132,000 spectators.
Connecting cricket lovers across the globe
Emirates is committed to supporting cricket worldwide, connecting with fans and communities across Asia, Australasia and the UK. Besides its major partnership with the ICC and associated events, Emirates also engages with cricket lovers through its long-standing partnership with Durham County Cricket Club in the UK, since 2010, and as title sponsor of the Durham Lancashire Emirates Trophy. The airline also began a ten-year naming rights sponsorship in 2013 for Emirates Old Trafford, one of Englandâs most historic and premier cricket grounds also home to Lancashire County Cricket Club.
Emirates launched its services to India in 1985 and since then has grown its India operations to serve a total of nine destinations across the country. Emirates currently operates 167 flights per week from Ahmedabad, Bengaluru, Chennai, Delhi, Hyderabad, Kochi, Kolkata, Mumbai, and Thiruvananthapuram.
On October 3, United Airlines announced orders for 110 more aircraft for delivery beginning in 2028, building on the early success of United Next and adding additional flexibility for its long-term fleet.
United converted previous options and purchase rights into firm orders for 50 Boeing 787-9s for delivery between 2028 through 2031, as well as 60 Airbus A321neos for delivery between 2028 and 2030. The company also secured new options for up to 50 more Boeing 787s and purchase rights for an additional 40 A321neo aircraft at the end of the decade.
"We're building a bright future at United and this order takes our already successful United Next plan into the next decade and beyond," said United CEO Scott Kirby. "Our planning and focus on the long term have helped us surge past other airlines that stood still. I'm convinced our strategy is the right one as we continue to add new, larger aircraft to take full advantage of our growing flying opportunities both internationally and domestically."
United expects to take delivery of about 800 new narrowbody and widebody aircraft between 2023 and the end of 2032.
Saudia, the national flag carrier for Saudi Arabia, has unveiled a vibrant new brand livery and messaging, comprised of green, blue, and sand, representing Saudia’s aim to not only make a make on the world of tourism and aviation as the country continues to invest in economic growth initiatives and woo the world, but also to (and more importantly) expand its fleet and destinations, and “emphasizing the Kingdom’s authenticity and deep-rooted values”. I like it a lot, but at the same time, there is not much change because this is somewhat the retro livery of the 1980s/90s but with a touch of modernity and sleek and stylish ambiance. So what’s old is new again.
But that is what on the outside. Inside the aircraft are complete modern changes, such as the crew uniforms, the seats in all of the cabins, evolved and enhanced loyalty program, and also revamped in-flight catering options in all classes of travel. This unveiling marked a significant commitment to modernization and a deeper connection with the Saudi national identity.
The official presentation of Saudia's new identity took place at the airline's headquarters in the presence of dignitaries, government officials, private-sector representatives, and experts from the aviation and air transport industry.
September 30 was selected as the launch date of the new branding because it marks the anniversary of the late King Abdulaziz's historic first flight aboard a "Saudi Arabian" DC-3 aircraft from Afif to Taif.
“We are experiencing a new era and a very exciting time for SAUDIA. Our airline has evolved from a Douglas DC-3 aircraft in 1945, to a 140-aircraft modern fleet serving over 100 destinations, becoming one of the largest airlines in the region.” - His Excellency Engr. Ibrahim Al-Omar, Director General of Saudia Group
The airline's statement emphasized the symbolism behind the chosen colors and their profound connection to the Kingdom of Saudi Arabia.
Green, representing the pride and honor of the national flag, as well as the abundant generosity, culture, and hospitality of Saudi Arabia, embodied by the iconic palm tree. Blue, a symbol of the Kingdom's vast seas and endless skies, served as inspiration for future groundbreaking initiatives.
Finally, the sandy brown, signifying the richness and authenticity of the homeland, celebrated its deep-rooted heritage.
The airline is ambitious in its focus on digital transformation and is introducing generative artificial intelligence (AI) as a virtual assistant, named “SAUDIA.” By the end of this year, Saudia says it will enable a personalized and efficient customer experience where passengers can complete the entire booking process through this (OK, so as long as it is not as bad as some other airline apps where you cannot see your bookings for over 50% of the time...no airline mentioned!). There will always be a need for a human to accompany the technology and especially when you are thinking of aiming at countries where passengers may not be all to digitally savvy.
Saudia's new uniform. Given that the new Saudia is quite focused on the use of green, it has always been interesting that the cabin crew uniforms are blue. But then again blue is a preferred choice of colour for many airlines for their cabin decor and uniforms (green uniforms wouldn't really look good - I think!): Photo Copyright Saudia, Saudi Arabian Airlines
About Airline PR
This is a special section on Airline Branding, and Airline Public Relations written by me on all the flights I have been fortunate enough to have been on. These are not records taken from somewhere else, but are actual flights I have been on. Most of the flight trips are officially sponsored by the airline companies in order to promote their certain routes, and aircraft. Airline promotion and PR related work in the aviation industry is one of my expertise.
Watch exclusive videos below taken in the cockpit of a Boeing 777-300ER in-flight over Chinese Airspace.
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B777-300ER Cockpit Video 1
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