Australia's national flag carrier, Qantas Airways, revealed their latest uniform for their cabin crew and pilots.
Designer Martin Grant has given a nostalgic feel to the uniform, who has resurrected the Naval inspired white pilots cap, making the uniform not only striking, but iconic as well.
The uniform replaces the 13-year old uniform designed by Peter Morrissey, but one which maintains the single breasted jacket, with a more fitted look – and the new threads actually hark back to the uniforms of Qantas from the 1940s.
It kind of has a similarity to the Pan Am uniform, especially with the white cap. The fitting of the jacket doesn’t just reflect fashion trends, but also serves a purpose, allowing more range of movement in the cockpit, a fairly confined space.
As the main partner of the new Batman VS Superman Holywood movie, and to celebrate the launch of this blockbuster, Turkish Airlines, the national flag carrier of Turkey, decorated one of their aircraft in a dual-sided design for one of their 777-300ERs. On the boarding side, the superman logo is emblazoned on the empennage, whilst on the other, the large batman symbol can be seen.
The airline even started an advertising campaign that promotes the carrier’s new routes Gotham City and Metropolis (which allegedly was the topic of some amusement, as after the commercial some people wanted to purchase tickets to the two fictional cities). The YouTube video has already reached over 27 million views in under two months, showcasing the success of this brand partnership for the carrier.
About Airline PR
This is a special section on Airline Branding, and Airline Public Relations written by me on all the flights I have been fortunate enough to have been on. These are not records taken from somewhere else, but are actual flights I have been on. Most of the flight trips are officially sponsored by the airline companies in order to promote their certain routes, and aircraft. Airline promotion and PR related work in the aviation industry is one of my expertise.
Watch exclusive videos below taken in the cockpit of a Boeing 777-300ER in-flight over Chinese Airspace.
Special thanks goes to
B777-300ER Cockpit Video 1
B777-300ER Cockpit Video 2
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