Air India has officially unveiled spanking new uniforms for cabin and cockpit crew, as part of the national flag carrier’s revamped brand identity following its acquisition by Tata Group last year.
Showcased in a new video, the new clothing has been designed by Indian celebrity couturier Manish Malhotra, and includes ombré sarees and bandhgalas for cabin crew, and double-breasted suits for pilots.
Junior female crew will sport ombré sarees in “vibrant red-to-purple”, matched with red blazers, while senior crew will wear sarees in aubergine-to-burgundy, combined with aubergine blazers.
The new uniforms will be introduced in a phased manner over the next few months, timed with the entry of service of Air India’s first Airbus A350. There will be the option to wear the sarees with trousers, which Air India said “provides greater flexibility to female cabin crew to choose the style they most identify with and brings a unique East-meets-West look”.
Campbell Wilson, Chief Executive Officer & Managing Director, Air India, said: “Air India’s crew uniforms are amongst the world’s most storied in aviation history, and we firmly believe that Manish Malhotra’s innovative ensemble will script an exciting new chapter for Air India’s future narrative. It perfectly captures the essence of our new identity, service principles, and our pursuit of setting new benchmarks in global aviation.”
Manish Malhotra said: “I am honoured to have been given the opportunity to design the uniforms for Air India. It is a privilege to be able to contribute to the national flag-bearer and showcase the elegance and charm of Indian fashion. My aim was to create uniforms that capture the essence of India’s diverse culture and traditions while also embodying a modern and sophisticated look. By incorporating quintessential hues that are symbolic to India, I hope that these uniforms not only make the crew feel proud but also leave a lasting impression on the guests, representing the warmth and hospitality that India is known for.”
Earlier this year Air India unveiled its new livery and brand identity featuring a chakra-inspired pattern and a custom-made ‘Air India Sans’ font.
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