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Thomas Cook Airline Unveils Latest Digital Campaign #CatsOnAPlane

5/23/2016

 
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​London 23 May 2016: Digital and creative agency, Catch, is today announcing its latest digital campaign with the British airline Thomas Cook Airline, entitled #CatsOnAPlane.
 
The campaign, which launches as part of a wider advertising initiative for Thomas Cook Airlines in both the UK and Germany, aims to highlight the airline’s belief that customers “deserve better” when flying on their hard-earned holidays.
 
#CatsOnAPlane sees a team of furry testers try out Thomas Cook Airline’s newly refurbished fleet in a bid to highlight the quality of the airline’s newly refurbished fleet. The animals were used to test the interiors of both Thomas Cook Airlines’ planes and those from sister airline, Condor, playing on the perception of them being creatures of comfort.
 
The campaign will see activation across Twitter, Facebook and Instagram and involve a series of short videos. These will show the feline characters challenging the brand’s standards including examining everything from the carrier’s award-winning service to comfort levels and seat quality.
 
The filming involved a 24-hour shoot with 10 cats - each with their own distinct personality - on an Airbus A330 and Boeing 767 at Manchester airport. Each short video features the cats exploring different areas of the planes, including Premium Economy for Thomas Cook Airlines UK and Business Class for Condor.
 
To ensure no cats came to harm on the shoot, vet Aniket Sardana was onsite for the full duration of filming.
 
Speaking of the campaign, Senior Group Marketing Manager at Thomas Cook Airlines, Tom Morey said: “No-one can assess comfort like a cat. They’re the hardest customers to please, which is why we wanted to test our new interiors with the best. And the results left the cautious kitties feline great.”
 
Discussing the launch, Catch’s Creative Director, Sam Chatwin added: "Cats are the undisputed champions of the internet. They’re fussy, demanding and know exactly what they want. What better way to put the airline’s service to the test. We love working with the team at Thomas Cook Airlines, they're fearless and you can't ask for more than that in a client."
 
To view the campaign, visit the Thomas Cook Airlines YouTube channel or Facebook.
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An Airbus A330 belonging to Thomas Cook Airline: Photo Thomas Cook Airline

New Global Brand Campaign Showcases Alitalia’s Role In Aviation And The Beauty Of Italy

5/17/2016

 
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An Airbus A330 in Alitalia's new colours. The Italian flag carrier is 49 per cent owned by the UAE's Etihad Airways
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New Uniforms, New Services, a Brand New Experience

Alitalia launched a new global brand campaign with the worldwide premiere of a new television commercial at the Nazionale Spazio Eventi in Rome, attended by hundreds of representatives of the global media and specially invited guests. The television commercial celebrates the Italian airline as it faces the future with renewed vigour and vitality, following a successful restructure in 2014, which saw it also introduce a series of enhancements and upgrades to its inflight product and fleet.

Cramer Ball, Alitalia’s Chief Executive Officer, said: “Italy is the embodiment of beauty, warmth, passion, hospitality and a way of life celebrated the world over. It is an undisputed leader of style and innovative design. The Alitalia of today, as a national symbol, is imbued with the finest qualities for which this country is famous. It is with this spirit that we introduce our new global brand campaign, starting with a television commercial which presents the best of Italy and the importance that the country enjoys on the world stage.”

The new campaign showcases Alitalia as a modern airline, its commitment to excellence in all areas of its operations, and the pride and passion of its talented people, who are the driving force behind the progress the airline has made since its re-launch. It also strives to represent Italian excellence around the world, to promote a vibrant nation at the forefront of design and style, highlighting its arts, culture and landscapes.

Two weeks of video and photo shoots took place in a variety of locations including Alitalia’s hub at Rome’s Fiumicino airport and onboard its aircraft. The campaign’s photography collection was produced at studios in Milan.

Pierpaolo Ferrari, one of the most highly acclaimed fashion photographers in Italy, was commissioned by Alitalia to capture the nuances of Italian beauty, including a set of stunning images of its new uniform collection, designed by Milan based haute couturier Ettore Bilotta.

The campaign also integrates a series of web videos revealing aspects of Italian warmth and hospitality, the skill and experience which has propelled Alitalia along a remarkable renewal process, and a selection of interviews with the airline’s industry partners, who include exclusive and quintessentially Italian brands such as Poltrona Frau, Lavazza, Ettore Bilotta, diego dalla palma Milano, Cantine Ferrari, Atelier Fragranze Milano, and architect Marco Piva, who created the airline’s new ‘Casa Alitalia’ airport lounge designs.

The feature will be shown on global TV stations in major markets such as Italy, the USA, Brazil and Germany in both 60 and 30 second formats, and on social media channels, with still versions of the campaign appearing in print, digital and on outdoor channels. A strong focus will be placed on digital channels with a strategic presence on main news portals, entertainment websites and on social networks, and on mobile devices and tablets.

The Alitalia brand story has been visually interpreted by award-winning director Federico Brugia, whose work includes motion pictures, music videos and commercials for major brands including BMW, Damiani, Audi, and Dolce & Gabbana. His music industry collaborations include Elton John, Malika Ayane, and the late Luciano Pavarotti, among others.

Mr. Brugia said: “This short film has provided an opportunity to create a visual and emotional piece of work which connects Alitalia’s brand and vision directly with the heart and mind of the viewer. Whether they are Italian or from elsewhere around the world, we wanted to deliver the same message, and that is one of Italian passion and culture, expressed through the experience and achievements of its airline.”

The concept for the new campaign was created and developed by communication agency Leo Burnett Italia, part of Leo Burnett Worldwide, one of the world’s leading advertising agencies, and part of the giant Publicis Groupe. Media strategy and planning were managed by Starcom, leading worldwide media agency and referent agency for the Etihad Airways Partners group. The Italian carrier is 49 per cent owned by the UAE's Etihad Airways

Alitalia commissioned award-winning Italian singer Malika Ayane to provide the vocals for the title track of the television commercial, the timeless Italian song ‘Volare’. The singer, who is famous in Italy for her raw, emotional musical style, also performed the song live at the official launch event of the new advertising campaign in Rome.
 
The new campaign is on air from today and can be viewed on the Alitalia.com website.


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Alitalia's new uniform: Photo Copyright Alitalia
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Alitalia's new uniform: Photo Copyright Alitalia
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Alitalia's new uniform: Photo Copyright Alitalia
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Alitalia's new uniform: Photo Copyright Alitalia
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Alitalia's new uniform: Photo Copyright Alitalia
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Alitalia's Boeing 777 n new colours- The Italian carrier is 49 per cent owned by the UAE's Etihad Airways: Photo Copyright Alitalia
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The new Alitalia Business Class: Photo Copyright Alitalia
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Alitalia is 49 per cent owned by the UAE's Etihad Airways: Photo Copyright Alitalia
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    Navjot Singh inside an Airbus A320 cockpit of British Airways at Heathrow Airport

    About Airline PR

    This is a special section on Airline Branding, and Airline Public Relations written by me on all the flights I have been fortunate enough to have been on. These are not records taken from somewhere else, but are actual flights I have been on. Most of the flight trips are officially sponsored by the airline companies in order to promote their certain routes, and aircraft. Airline promotion and PR related work in the aviation industry is one of my expertise. 

    This section of the website will grow in time, and will include detailed reviews of the in-flight meals, the airline seats, the comfort of the overall trip, the customer service both at the check-in-desk as well as by the Cabin Crew; and how good the assistance has been by the airline staff. All the reviews are honest, fair, firm, and non-biased.

    I am proud to have worked with some of the largest PR agencies, and some of the most powerful airline brands in the world, including but not limited to: Air Canada, Cathay Pacific, Emirates, Qatar Airways, Lufthansa German Airlines, Air China, Turkish Airlines, British Airways, TAP Air Portugal, Air Malta, Air France, KLM, CityJet, and many others. 

    All the flights I have taken in my life are documented on this weblog except for any flights that were taken before 2003. These included Syrian Airlines (747SP in 1985), British Airways (2003 to Dubai), Aeroflot (IL-62, and IL-86 in 1989) and a few others. I regret not documenting them because I never thought of doing that back in those days.  

    I am hoping to bring to life the joy of reviewing airlines. 

    Note Regarding Photos

    For all media reviews, special permission has been granted from the airline authorities, and even from airport authorities for the photos/videos taken on-board the aircraft and on the ramp because it is strictly forbidden to take photos and videos on and around the aircraft without permission. 

    The purpose of this blog is to provoke thought, inform, intrigue and amaze you.

    You read it first here!

    Click on the particular airline below and see my flight review. When you click on an airline, it should list all of the flights taken with that airline.

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    Navjot Singh at a Chinese Military Airfield
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    Watch exclusive videos below taken in the cockpit of a Boeing 777-300ER in-flight over Chinese Airspace. 

    Special thanks goes to 
    Turkish Airlines 

    B777-300ER Cockpit Video 1

    B777-300ER Cockpit Video 2

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