NÁVJOT SINGH - MARKETER AND WRITER 雷辛格 - 作者, 市场
  • Home
  • Who am I?
  • 中文
  • Travel & Books
  • Photographs
  • Nav's Blog
  • Airline PR
  • Portfolio
  • Terms & Conditions

Thomas Cook Airline Unveils Latest Digital Campaign #CatsOnAPlane

5/23/2016

 
Picture
​London 23 May 2016: Digital and creative agency, Catch, is today announcing its latest digital campaign with the British airline Thomas Cook Airline, entitled #CatsOnAPlane.
 
The campaign, which launches as part of a wider advertising initiative for Thomas Cook Airlines in both the UK and Germany, aims to highlight the airline’s belief that customers “deserve better” when flying on their hard-earned holidays.
 
#CatsOnAPlane sees a team of furry testers try out Thomas Cook Airline’s newly refurbished fleet in a bid to highlight the quality of the airline’s newly refurbished fleet. The animals were used to test the interiors of both Thomas Cook Airlines’ planes and those from sister airline, Condor, playing on the perception of them being creatures of comfort.
 
The campaign will see activation across Twitter, Facebook and Instagram and involve a series of short videos. These will show the feline characters challenging the brand’s standards including examining everything from the carrier’s award-winning service to comfort levels and seat quality.
 
The filming involved a 24-hour shoot with 10 cats - each with their own distinct personality - on an Airbus A330 and Boeing 767 at Manchester airport. Each short video features the cats exploring different areas of the planes, including Premium Economy for Thomas Cook Airlines UK and Business Class for Condor.
 
To ensure no cats came to harm on the shoot, vet Aniket Sardana was onsite for the full duration of filming.
 
Speaking of the campaign, Senior Group Marketing Manager at Thomas Cook Airlines, Tom Morey said: “No-one can assess comfort like a cat. They’re the hardest customers to please, which is why we wanted to test our new interiors with the best. And the results left the cautious kitties feline great.”
 
Discussing the launch, Catch’s Creative Director, Sam Chatwin added: "Cats are the undisputed champions of the internet. They’re fussy, demanding and know exactly what they want. What better way to put the airline’s service to the test. We love working with the team at Thomas Cook Airlines, they're fearless and you can't ask for more than that in a client."
 
To view the campaign, visit the Thomas Cook Airlines YouTube channel or Facebook.
Picture
An Airbus A330 belonging to Thomas Cook Airline: Photo Thomas Cook Airline

Comments are closed.
    Picture
    Navjot inside an Airbus A320 cockpit of British Airways at Heathrow Airport

    About Airline PR

    This is a special section on Airline Branding, and Airline Public Relations written by me on all the flights I have been fortunate enough to have been on. These are not records taken from somewhere else, but are actual flights I have been on. Most of the flight trips are officially sponsored by the airline companies in order to promote their certain routes, and aircraft. Airline promotion and PR related work in the aviation industry is one of my expertise. 

    This section of the website will grow in time, and will include detailed reviews of the in-flight meals, the airline seats, the comfort of the overall trip, the customer service both at the check-in-desk as well as by the Cabin Crew; and how good the assistance has been by the airline staff. All the reviews are honest, fair, firm, and non-biased.

    I am proud to have worked with some of the largest PR agencies, and some of the most powerful airline brands in the world, including but not limited to: Air Canada, Cathay Pacific, Emirates, Qatar Airways, Lufthansa German Airlines, Air China, Turkish Airlines, British Airways, TAP Air Portugal, Air Malta, Air France, KLM, CityJet, and many others. 

    All the flights I have taken in my life are documented on this weblog except for any flights that were taken before 2003. These included Syrian Airlines (747SP in 1985), British Airways (2003 to Dubai), Aeroflot (IL-62, and IL-86 in 1989) and a few others. I regret not documenting them because I never thought of doing that back in those days.  

    I am hoping to bring to life the joy of reviewing airlines. 

    Note Regarding Photos

    For all media reviews, special permission has been granted from the airline authorities, and even from airport authorities for the photos/videos taken on-board the aircraft and on the ramp because it is strictly forbidden to take photos and videos on and around the aircraft without permission. 

    The purpose of this blog is to provoke thought, inform, intrigue and amaze you.

    You read it first here!

    Click on the particular airline below and see my flight review. When you click on an airline, it should list all of the flights taken with that airline.

    Picture
    Navjot at a Chinese Military Airfield
    qr code
    Picture
    Picture
    Watch exclusive videos below taken in the cockpit of a Boeing 777-300ER in-flight over Chinese Airspace. 

    Special thanks goes to 
    Turkish Airlines 

    B777-300ER Cockpit Video 1

    B777-300ER Cockpit Video 2

    Picture
    Picture
    Picture
    Picture
    Picture
    Picture
    Picture
    Picture

    Archives

    March 2025
    July 2024
    March 2024
    February 2024
    January 2024
    December 2023
    October 2023
    September 2023
    August 2023
    June 2023
    May 2023
    April 2023
    March 2023
    January 2023
    December 2022
    October 2022
    February 2018
    November 2017
    September 2017
    May 2017
    March 2017
    October 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    August 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    May 2014
    February 2014
    January 2014
    December 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    February 2012
    October 2011
    May 2011
    April 2011
    February 2011
    December 2010
    November 2010
    October 2010
    September 2010
    August 2010
    April 2010
    March 2010
    February 2010
    December 2009
    November 2009
    August 2009
    January 2009
    October 2008
    August 2008
    June 2008
    March 2008
    February 2008
    November 2007
    January 2007
    August 2006
    August 2004
    November 2003

    Airlines Reviewed

    All
    Aer Lingus
    Aeromexico
    Airbus
    Air Canada
    Air China
    Air France
    Air India
    Air Malta
    Air Seychelles
    Alitalia
    All Nippon Airways (ANA)
    Avianca Airlines
    Beijing Airport
    BIMAN Bangladesh Airlines
    Bmi
    Bmibaby
    Boeing
    British Airways
    Business Class
    Cathay Dragon
    Cathay Pacific Airways
    China Eastern Airlines
    China Southern Airlines
    China United Airlines (CUA)
    Chongqing Airlines
    Cityjet
    Delta Airlines
    Dragonair
    Easyjet
    Economy Class
    Egyptair
    Emirates
    Ethiopian Airlines
    Etihad Airways
    Farnborough Airshow
    First Class
    Garuda Indonesia
    Hainan Airlines
    Hawaiian Airlines
    Hong Kong Airlines
    Icelandair
    Japan Airlines
    Juneyao Airlines
    Klm Royal Dutch Airlines
    Korean Air
    Lufthansa German Airlines
    Malaysia Airlines
    Oman Air
    Pan Am
    Pegasus Airlines
    Philippine Airlines
    Premium Economy Class
    Qantas Airways
    Qatar Airways
    Riyadh Air
    Royal Brunei Airlines
    Saudia
    Shandong Airlines
    Shanghai Airlines
    Shenzhen Airlines
    Sichuan Airlines
    Silk Way West Airlines
    Singapore Airlines
    Spring Airlines
    SriLankan Airlines
    Swiss
    Tap Air Portugal
    Thomas Cook Airline
    Thy Turkish Airlines
    United Airlines
    Uzbekistan Airways
    Virgin Atlantic
    Vlm Airlines
    West Air
    Xiamen Airlines

    Proud media partner of QATAR AIRWAYS 

    Qatar Airways Serbia
    Picture
    Picture
    Picture
    Picture
    Picture
    Picture

 Send me an email: [email protected]

OR CONNECT WITH ME USING:

Design by Navjot Singh. All Rights Reserved 2002-2025

  • Home
  • Who am I?
  • 中文
  • Travel & Books
  • Photographs
  • Nav's Blog
  • Airline PR
  • Portfolio
  • Terms & Conditions