Earlier this week, Malaysia Airlines, the national flag carrier of Malaysia, unveiled brand new fully-flat Business Class seats fitted in its first Airbus A330-300 aircraft. The new seats will be introduced on the airline’s Kuala Lumpur–Sydney route.
The new Business Class seat product for the airline is a great step up from the current angle lie-flat seats, which is available on the Boeing 777-200 and the Airbus A380-800 aircraft; although the layout doesn’t provide each passenger with aisle access. The seat layout is in a 1-2-1 and 1-2-2 configuration. This seat configuration is a smart move for Malaysia Airlines, who are currently going through a brand restructuring process.
The Business Class seat offers a pitch of 44 inches and a width of 20 inches. When extended the seats convert into a bed 76 inches long. The seats come with increased working space and extra stowage space for personal items. Each seat is equipped with a 16-inch touch screen in-flight entertainment system. The seats are designed and manufactured by Thompson Aero’s long standing partner, Factorydesign, a UK based leading product design and aviation specialist company.
Speaking at the event, Malaysia Airlines chief commercial officer Paul Simmons said, “This marks the start of an exciting product roll-out for our Business Class customers to experience. The Business Class cabin refurbishment will be carried out in stages on all 15 of Malaysia Airlines’ A330 aircraft by September 2016.” He went on to say: “With the launch of our new seats, we are confident that Malaysia Airlines will be the first choice for travel to, from and around Malaysia. We are also confident that these seats will further improve and strengthen our premium product and service offerings.”
About Airline PR
This is a special section on Airline Branding, and Airline Public Relations written by me on all the flights I have been fortunate enough to have been on. These are not records taken from somewhere else, but are actual flights I have been on. Most of the flight trips are officially sponsored by the airline companies in order to promote their certain routes, and aircraft. Airline promotion and PR related work in the aviation industry is one of my expertise.
Watch exclusive videos below taken in the cockpit of a Boeing 777-300ER in-flight over Chinese Airspace.
Special thanks goes to
B777-300ER Cockpit Video 1
B777-300ER Cockpit Video 2
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