Earlier this week, Aeromexico, the national flag carrier of Mexico, revealed their latest bold social media advertising campaign in a bid to promote Mexico as much more than just its stereotypical global perception. The campaign, produced by Ogilvy & Mather Mexico, premiered on television, radio, print, and billboards, and will gradually include different types of ads and graphic materials. The social media ad provides a selection of vignettes to dispel the myths cantered around Mexico, and showcase it as a progressive and peaceful destination (and is mostly aimed the US audience- I can only hope that Donald Trump and his supporters are closely watching this, too!)
Part of a new marketing campaign, the airline states that “Aeromexico is undergoing a comprehensive renovation plan focused on innovation. Proof of this can be found in the carrier’s fleet evolution program featuring nine Boeing 787 Dreamliners, considered one of the most modern commercial airplanes in the sky.”
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About Airline PR
This is a special section on Airline Branding, and Airline Public Relations written by me on all the flights I have been fortunate enough to have been on. These are not records taken from somewhere else, but are actual flights I have been on. Most of the flight trips are officially sponsored by the airline companies in order to promote their certain routes, and aircraft. Airline promotion and PR related work in the aviation industry is one of my expertise.
Watch exclusive videos below taken in the cockpit of a Boeing 777-300ER in-flight over Chinese Airspace.
Special thanks goes to
B777-300ER Cockpit Video 1
B777-300ER Cockpit Video 2
Proud media partner of QATAR AIRWAYS