Air India, the national flag carrier of India, has really revamping its in-flight passenger experience offering. Proudly partnering with the international travel and lifestyle brand TUMI, Air India has certainly set sights in the right direction to impress airline passengers and make a mark in the world aviation scene. Perhaps this could be a hint of things to come, and especially to make the rest of the travel experience better, including seating, food etc.
“Designed for life on the move, TUMI is the leading international business, accessory, and travel lifestyle brand,” states Air India’s press release. Technical innovation paired with design excellence and unparalleled quality makes TUMI the leading luxury travel brand for the global citizen. The partnership was created in collaboration with Buzz, who helped spearhead the new amenities for the carrier.
Air India’s collaboration with TUMI spans amenity kits for First Class, Business Class and Premium Economy passengers, as well as Sleepwear which will be available to First and Business Class passengers.
TUMI’s new sleepwear for Air India has been made with quality materials, considered design and sustainability in mind, the pajama's recycled materials are blended with cotton, for extra softness and breathability. Each sleeper suit is made using the equivalent of twenty-three 500ml plastic bottles, which will result in over 18 million plastic bottles diverted from landfill annually.
Featuring a unisex design and crew neck style, the sleepwear comes in a two-tone grey marble colour, with contrasting white stitching. A prominent design element is the TUMI branding as well as accent highlights of TUMI red on the drawcord. The TUMI Sleepwear is provided to First Class and Business Class passengers in a functional and reusable cotton blend bag with a contrast TUMI red drawstring.
About Airline PR
This is a special section on Airline Branding, and Airline Public Relations written by me on all the flights I have been fortunate enough to have been on. These are not records taken from somewhere else, but are actual flights I have been on. Most of the flight trips are officially sponsored by the airline companies in order to promote their certain routes, and aircraft. Airline promotion and PR related work in the aviation industry is one of my expertise.
Watch exclusive videos below taken in the cockpit of a Boeing 777-300ER in-flight over Chinese Airspace.
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B777-300ER Cockpit Video 1
B777-300ER Cockpit Video 2
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