On December 14, 2015, Etihad Airways, the national airline of the United Arab Emirates (UAE), and Cognizant (NASDAQ: CTSH), a leading provider of information technology, consulting, and business process outsourcing services, announced a strategic agreement to drive digital transformation across the airline and its equity partners. The agreement was signed between Dr John Burgin, Head of Cognizant Digital Works, APAC and Middle East and Peter Baumgartner, Etihad Airways' Chief Commercial Officer.

Under the three-year, multi-million dollar deal, Cognizant will help Etihad Airways define its digital strategy and reimagine the guest experience along a guest’s travel journey across the group. By bringing together its digital strategy, technology, industry and experiential design expertise, Cognizant will conduct a comprehensive study of Etihad Airways’ current business and technology footprint to outline and operationalise a best-in-class digital ecosystem, enabling multi-channel distribution, customer persona segmentation and personalised marketing techniques.

Through data and customer insights, Cognizant will enable Etihad Airways, and subsequently its equity partners, to better understand the needs of their guests. Combining this research with streamlined best practices, processes and technology, the airline will provide guests with customised offerings, tailored travel solutions, and enhanced experiences throughout their journey based on their loyalty status and personal preferences such as product and service features, preferred seating, meal choices, holiday destinations and more. For the airline, this means unlocking new revenue streams, enhancing its brand and building new commercial models.

​Peter Baumgartner, Etihad Airways’ Chief Commercial Officer, said: “Our guests are increasingly turning to digital channels to connect with us, and therefore we recognise the importance of delivering a personalised and seamless guest experience across all touch-points. Our partnership with Cognizant will help us define a superior digital experience roadmap that enhances the customer journey from planning to booking, in the airport and on the plane, and improve guest loyalty by attracting and engaging with guests in new and innovative ways. The scope includes digital tools and data insights for our customer-facing staff to further enhance their ability to provide a more customised and personalised service to our guests.”

Robert Webb, Etihad Airways’ Chief Information and Technology Officer, said: “This partnership is core to our technology and innovation strategy, which will empower us and our equity partners to redefine an exceptional digital guest experience that matches our remarkable inflight and on-ground experience. We chose Cognizant because of its leadership in digital transformation programmes, deep travel and hospitality industry experience, and long-term partnerships with digital technology leaders.”

Francisco D’Souza, Chief Executive Officer, Cognizant, said: “We are pleased to partner with Etihad Airways to create a world-class airline guest experience by harnessing the power of digital technologies. For Cognizant, ‘digital’ means the ability to connect technology, data science, devices, design, and business strategy to transform processes and experiences. This engagement marks the coming together of two pioneering organisations whose growth strategy is underpinned by digital innovation. The Cognizant Digital Works team looks forward to helping Etihad Airways and its equity partners deliver control, simplicity and transparency to the modern connected traveller. The digital initiative will further strengthen Etihad Airways’ leadership position as a premium brand known for high-touch customer service.”

As part of the engagement, Cognizant will manage Etihad Airways’ existing web applications and portals and integrate them into the new digital platform. A new Digital Centre of Excellence will be established to drive innovation with the airline’s key technology partners.

Emirates has launched a major new global digital marketing campaign starring Jennifer Aniston. The digital ad, created by RKCR/Y&R as part of WPP’s Team Air, went live on Monday the 5th October in the US and will go globally, including the UK, from November. Editorial copywriting by the prolific Jonathan Thake.

Meanwhile, Etihad Airways, the national flag carrier of the UAE, has also launched a digital campaign to rival the Emirates one, starring Hollywood actress Nicole Kidman. However, the Etihad advert is only available on their website, and not on any social media platform (except shared through Facebook by their fans/customers)...hence why they've had a lower click rate compared to the Emirates advert. Like Emirates has done, I think Etihad should have asked all of their staff and PR agencies to dish out the advert globally everywhere.

Etihad Airways ((الإتّحاد) is the award-winning national flag carrier of the United Arab Emirates (U.A.E.) in the Middle East. Founded as early as July 2003 the airline commenced commercial operations in November 2003, and has gone through a rapid expansion in a short time span to serve 96 destinations using 91 state-of-the-art modern, and young aircraft. Together with code-shares with other world airlines, Etihad Airways passengers can fly to over 349 destinations.

The airline, which employees a total of around 9,000 people world-wide from over 120 nationalities, is based in the ultra-modern Abu Dhabi International Airport and serves its destinations across Europe, Middle East, Africa, Australasia, the Indian subcontinent, and East Asia. Since it’s founding, Etihad Airways has received a range of awards that reflect its position as the top premium airline brand in the world, including ‘World’s Leading Airline’ at the World Travel Awards in 2009, 2010 and 2011. The core ethos of Etihad Airways is to seek to reflect the best of Arabian hospitality – cultured, considerate, warm and generous – as well as support the development of Abu Dhabi as a business and leisure destination and global hub.

Etihad Airways operates one of the youngest and most environmentally efficient aircraft fleets in the world. Since starting its operations, the airlines's fleet has grown to 79 aircraft, including six cargo-only freighters. At the time of writing Etihad Airways has a firm order for 216 aircraft to be delivered within the next 5-7 years (with options for another 89). These include 10 Airbus A380-800 (Super Jumbos), 71 Boeing 787 (Dreamliner), and 62 orders for the Airbus A350-1000 aircraft (Extra Wide Bodied).

In 2012, the airline reported a full year EBIT of US$170 million, on the back of annual revenue growth of 36.0 per cent to US$4.8 billion, with net profits of US$14 million.

In 2012, Etihad Airways carried 10.2 million passengers, a 23 per cent increase from 2011, and is on target to once again beat that record in 2013. The airline plans to carry more than 25 million passengers to more than 150 destinations aboard a fleet of over 200 planes by 2020

Etihad Airways has over 40 code share agreements in place with airlines across the world. These code share partnerships, along with equity acquisitions and organic growth, form the three pillars of Etihad Airways expansion plans. The senior management team has identified equity investment as a means to strengthen its relationships and allows it to work with partners to identify revenue generation and cost management opportunities.

At the time of writing, Etihad Airways holds equity investments in Air Berlin (29.21%), JAT Airways (Serbia Airways- 49%), Jet Airways (24%), Air Seychelles (40%), Virgin Australia (10%), and Aer Lingus (2.987%).

International sports sponsorship also plays a central role in Etihad’s global marketing strategy, as it seeks to develop its profile in markets across the world. The airline has signed several major sponsorships in mainstream sporting events, as well as a number of tactical deals with country or region-specific sports. 

Some of Etihad Airways’ major partnerships include: The Formula One Etihad Airways Abu Dhabi Grand Prix; Manchester City Football Club; Etihad Stadium in Melbourne; and the Harlequins Rugby Football Club.

In the U.K., Etihad Airways flies non-stop between Abu Dhabi and London Heathrow (27 flights a week), and Manchester (14 flights a week), connecting passengers to over 340 destinations worldwide through its hub at Abu Dhabi.

I was on the flight from Abu Dhabi to London Heathrow Airport on Etihad Airways’ Airbus A340-642 to check out their Business Class seat, cabin, and service. So enjoy the 5-star experience of this beautiful aircraft, and airline:

Route: ABU DHABI (AUH) to LONDON HEATHROW AIRPORT (LHR)

Departure date and time of flight: December 2013, 02:35am local time

Flight number: EY11

Flight duration: 8 Hours

Class: PEARL BUSINESS CLASS

Aircraft type: AIRBUS A340-642 (7 aircraft in service)

Aircraft registration: A6-EHK

Engine Type: 4 x Rolls Royce Trent 556-61

Aircraft Serial Number: 1030

First flight: 23rd July 2009

Delivery flight: 17th August 2009

Seat configuration for this aircraft:

Diamond First Class: 12 suites in a 1-1-1-1 configuration
Pearl Business class: 32 seats in a 1-2-1 configuration,
Coral Economy class: 248 seats in a 2-4-2 configuration

Comments on the check-in process, and any issues: 

This was a connecting flight that I had taken, coming in from Hong Kong and going on to London Heathrow, so therefore was no need to check-in. However, passengers on connecting flights are required to go through security again and passport control before they go through Duty-Free again to their connecting flight. There are two things to bear in mind when transiting at Abu Dhabi:

1.    While the flight experience may be great on-board the aircraft, it may not be that great while transiting through the security checks at Abu Dhabi. If you happen to arrive at a peak time (i.e. anytime between 11pm and 5am Abu Dhabi time), then the waiting queues can be very long. This can be very tiring and frustrating, especially if you are flying Economy Class. Thankfully, on this occasion, I was I flying Business Class, and even for us the waiting queues for security and customs were LONG (though not longer than the Economy Class queue).

2.    When you are tired, varying a large amount of hand luggage and in a different time zone, then the walking distance between the different gates can seem to go on for miles, even though the airport staff will tell you that it’s only ‘five minutes’ away.  

Any baggage issues:

This was a connecting flight between Hong Kong and London Heathrow, so therefore was no need to check-in, and had no worries about my heavy baggage ( so carefree!).

Etihad Airways is one of the very few airlines that has a generous luggage allowance for all passengers in all cabins. Economy class passengers can carry one complimentary bag in the hold with a total not exceeding 30kg. Even if you choose to exceed your luggage allowance (at additional cost) each item must not exceed 32kg. Items must not exceed the dimensions 45cm x 72cm x 90cm.

Lounge experience at Abu Dhabi

After making my way from security clearance, I headed to one of Business Class Lounges at Terminal 3 presented. As one enters the Lounge it feels and looks like an Arabian palace- or at least it’s supposed to give that ambiance to the passengers, complete with mosaic windows and arch ways.

After presenting my boarding passes I was led to the Business Class Lounge, which is located right next to the equally spacious First Class Lounge Class Lounge. I was very surprised at how crowded both the Business and First Class Lounges were. Was there really a global economic crisis? So much that so many people/companies had so much money to spend on Business or First Class travel?! The place was jam packed with not a single seat available. Having arrived from a slightly cooler Hong Kong, and heading onto a much colder Heather I was wearing a sheep skin jacket as well as my pashmina pullover…this really did not help when sitting in an over-crowded Business Class Lounge in a warm Abu Dhabi at one in the morning.

I wasn’t particularly hungry, especially after having been fed like if there is no tomorrow on my previous flight in from Hong Kong. Therefore I just opted to drink some fresh Al Ain mineral water. The reception staff told me that the Lounges are busy like this almost every night from around 11pm to 4am when Abu Dhabi is at it’s peak because most transit passengers arrive and depart at that time. It’s cheaper for the airlines to operate at night…same goes for Emirates, Oman Air, Gulf Air, and Qatar Airways…all their hubs are busy at night-time with connecting flights.

The Lounge is well equipped with large TVs, internet ports and Wi-Fi connection, and plenty of hot and cold food from all around the world. There are dedicated showers, private bed for those that want to sleep during a long layover (have to booked in advance I think), a children’s play area, and the Six Senses Spa where passengers can enjoy a complimentary spa treatment (facial, massage etc…and has to be booked in advance). It probably would have been a good idea if Etihad Airways had allocated more space to the Six Senses Spa, given how challenging it is to secure even a 15-minute massage appointment, unless you book in advance or arrive well in advance to your connecting flight. Another minor but important issue to point out was that the toilets were clean and well maintained (believe me, in some airports around the world they are well dirty…!)

The Lounge was too crowded for my liking, so I didn’t linger around much. I actually found it much better to relax and sit at one of the many empty chairs dedicated to Business Class passengers at the gate.

Punctuality of the flight:

The flight departed on time at 02:40am from Abu Dhabi’s Runway 31L heading straight towards the Persian Gulf. The flight path took us over Kuwait, Iraq, Turkey, Bulgaria, and onto Mainland Europe. Cruising level was around 36,000 feet, and rising to around 38,000 over Turkish airspace.

The whole of the flight was spent in the dark skies over the Middle East and Europe. We landed on a rather wet and windy morning 10 minutes ahead of schedule at 06:25am at London Heathrow’s Runway 27L- providing stunning aerial views of the city prior to landing. Etihad Airways operates from Terminal 4 at London Heathrow.

Business and First Class passengers flying with Etihad Airways can enjoy the service of a complimentary chauffeur driven limousine. All Pearl Business Class guests can enjoy this service for two transfers per journey unless their journey begins or ends in the UAE or includes a stopover in Abu Dhabi, in which case Etihad Chauffeur will be provided for all travel within the UAE in addition to two transfers in other countries.

 Business Class passengers arriving on Etihad flights at Heathrow can be driven for free upto 100 miles (150 miles for First Class passengers). It’s very convenient if you are flying for business meetings the next day. I came out to the arrivals hall at about 7:00am (35 minutes after landing), met my Etihad Airways chauffeur driver, and managed to arrive home in about 40 minutes after that. The great thing was that after a quick shower and being refreshed, I headed to my office in the City of London, arriving at 9am sharp!

Comments regarding the pre-flight service:

Passengers’ in Business Class are offered hot lemon scented towels prior to departure. This is followed by a drinks service, which consists of some of the world’s finest wines, and champagne. In Business Class, the cabin crew offered the following drinks prior to departure:

·         Fresh orange juice
·         Al Ain mineral water or San Pellegrino sparkling water
·         100% lemon and mint infused juice.
·         Champagne Lanson Black Brut NV

I opted for the exotic lemon and mint drink. It was so good that I decided to have a few more during this night-time flight.

Comments regarding the pre-meal service:

Around about 35 minutes after departure, drinks were served from the trolley along with the helping of warmed and salted mixed nuts and almonds on bone china plates. I opted for a glass of that fine Champagne (50% Pinot Noir, 35% Chardonnay, and 15% Pinot Meunier).

There was also the celebrated Eithad Airways complimentary bar service for Business Class passengers offering various alcoholic and non-alcoholic beverages, and soft drinks. Ground coffee, and decaffeinated coffee or tea (English earl grey, Ceylon, and Chinese green tea) were also available. On top of this, there were a selection of herbal teas including green tea with jasmine, peppermint, and camomile with honey.

With or without the meal, the wine list included for this flight would make anyone’s mouth water. While the majority of airlines only offer a maximum of two choices each for white and red wine, Etihad offers three choices each for red and white wine:

White Wines:

Chateau De Chassagne-Montrachet AOP Saint Aubin 1er Cru: “Le Charmois” 2008: Burgandy: France

Terrazas De Los Andes Reserva Torrontes 2011 Salta: Argentina

Stoneleigh: Sauvignon Blanc: 2012 Marlborough: New Zealand

Red Wines:


Segla 2008 Margaux: Bordeaux: France

Murphy-Goode Pinot Noir 2010: California

JIM BARRY “The Lodge Hill”: Shiraz 2010 Clare Valley: South Australia

Dessert Wine:

Royal Tokaji, Late Harvest 2011: Hungary

Ample choice of aperitifs and spirits: Chivas Regal 12 Year old, Johnnie Walker Gold Label, Canadian Club, and Jack Daniel’s; Cognac Hine, ‘rare and delicate’ fine champagne; and various beers, and liqueurs.

Comments regarding the first meal (“Kitchen Anytime”):

Since this was a late night/early morning flight so no heavy meal was offered. Instead Business Class passengers were offered a selection of delights that were available throughout the flight- Etihad Airways calls this service Anytime Kitchen. This means you can dine as you like, when you like. Passengers can choose from an extensive á la carte range or their Anytime Kitchen menu.

The following options were available:

• Roast pumpkin soup with caramelised pecans and sour cream (Vegetarian option)

• Steak sandwich with red onion compote, cheese, and mayonnaise with rocket leaves.

• A selection of international cheeses

• Seasonal fresh fruit with fruit coulis

• A selection of ice-cream in various flavours

• Potato crisps – selection of flavours

• Baked cookies and Madeleines

• Swedish crisp breads

• Arabic baklava [traditional Arabic option]
  

Every Etihad Airways flight has a dedicated Food and Beverage manager in the Business Class cabin (and one for First Class). This person is the airline’s on-board fine dining expert who will help you find the right dish to suit your mood and the perfect accompaniment for your meal. They are recruited from some of the most reputed fine dining restaurants around the world.

I wasn’t really feeling too hungry, so I opted to just brush my teeth, change into the pyjamas and go to sleep.  

I managed to get a very good sleep for around six hours on the fully flat 6 foot 1 inch bed, which is well placed inside a privacy shell. The seat is not as wide as I had thought, however the good thing is that it is single seat that allows you the freedom to move to the aisle as and when you like. I seldom drink alcohol on flights, but I do drink a LOT of water (best way to fight jet-lag and keep hydrated!), which means I also pay a visit to the lavatory quite a lot. Therefore for that reason alone the Business Class seat such as this one is perfect!

There is enough space to move your arms and legs, and there is an in-built massage which is set off at the press of a button. Etihad Airways provide a luxurious in-flight amenity kit which contains the essentials of a toothpaste and brush, lip balm, eyeshades, socks, earplugs, face moisturiser by Korres, refreshing mints, and a set of cotton buds. Etihad Airways do not provide night pyjamas or slippers for their Business Class passengers- that luxury is enjoyed by the First Class passengers.

A large comfortable blanket and soft pillows are provided on request.  

Comments regarding the second meal (á la carte menu):

The breakfast service started around an hour and a half before landing at Heathrow, and I was woken up by the sound of cutlery tinkling around me. Cabin crew handed out warm lemon scented towels prior to serving the breakfast.

• Fresh seasonal fruit

• Generous and colourful portions of pineapple, strawberry, melon, watermelon, and kiwi- all well placed on a banana leaf, which gives it that exotic look. Of course, the banana leaf is placed on a bone china plate. 
  

Starters:

The following were offered as options for starters:

• A selection of breads and pastries
  
• Fruit smoothie energiser drink
  
• Natural yoghurt with granola
  
• A range of breakfast cereals with full-cream or low-fat milk
  
• Seasonal fresh fruit with grape coulis
  
• Beef pastrami on wholemeal bagel with horseradish cream, tomato, and fried onions
  

After that awesome sleep and the long period without eating much, I still wasn’t that hungry. So therefore I just opted for the natural yoghurt with granola and a glass of delicious smoothie. The granola was coated with warm honey, and this went splendidly well with the yoghurt. Every spoonful was a sheer journey to wake up the senses. To accompany my main course, I also took a chocolate croissant.

Main Course:

There were four options for the main course, including:

• Oven-baked eggs with Hollandaise sauce with rosto, chunky tomato sauce and turkey rashers
  
• Eggs in Arabic pancake with balalit Middle Eastern spiced egg with sweet vermicelli
  
• Farmhouse breakfast consisting of scrambled eggs and beef sausage beans and roasted potatoes
  
• Waffles and warm chocolate sauce served with dried plum compote

Instead of going for the traditional farmhouse breakfast, I decided to try something different that I not eaten before. So therefore, I opted for very colourful ‘oven baked eggs with Hollandaise sauce with rosti chunky tomato sauce and turkey rashers’ dish. There are certain elements of the deliciously contrasts between the creamy rosto and the chunky tomato sauce.

Another helping if warm bread rolls and toasted bread was provided. I also ordered a cup of breakfast tea (by Dilmah) and a baklava dessert to go with it. Nothing quite like having an authentic Arabic dessert on Etihad Airways. 

Comments regarding the after meal drinks and in-flight snacks:

A second round of alcoholic and non-alcoholic drinks (including any coffee, tea and beverages) were offered. I opted to drink plenty of still mineral water. Tempting drinks such as Dewar’s Whiskey, Bacardi Rum, Beefeater Gin, and Absolute Vodka, Stella Artois, Foster’s and Heineken were offered. Non-concentrated 100% juice drinks of orange, apple, mango and tomato were offered too.

Plenty of fresh water (provided by Al Ain) was distributed throughout the flight. Passengers could go to the galley and get a free flow of pot noodles, drinks (alcohol and non-alcohol) if they wanted. Coffee and tea are offered in lovely Etihad Airways branded brown paper cups (that can be recycled), and milk is offered by local Abu Dhabi vendor. Evervess (soda, tonic water, and ginger ale), and Al Ain exclusively offered bottled water.

Comments on the in-flight entertainment system:

Huge noise cancellation headphones were offered in the Business Class cabin. The 16-inch PTV screen is placed behind every Business Class seat (a whopping 23-inch screen in Diamond first class). The screens are NOT touch screen. Etihad Airways has three different IFE systems: 

Widescreen AVOD, PTV AVOD and Main screen. 

Passengers can choose from over 675 hours of on-demand entertainment on our E-BOX In-flight system. 

Every seat in the Pearl Business Class seat is equipped with power sockets to charge laptops or phones, and sockets for USBs, Ethernet and audio jacks, allowing passengers to plug and play their own devices or music through the E-BOX system. On this night time flight, I was too tired to watch any TV, so I slept on the flat bed for around 6 hours- except for checking the flight status on the live map before landing.

Comments of professionalism of the cabin crew:

The cabin crew were very hospitable, and proud to work for Etihad Airways, and seemed to be very proud to wear their uniform too. There was a genuine smile on every crewmembers face and you could tell that they really enjoyed their job. There was a real sense of teamwork in the cabin. That sense of being proud of their airline, and of their job was portrayed the minute the crewmembers walked through the departure gate.

Etihad Airways has cabin crew from over 120 nationalities who offer a consistent 5-star service to its passengers. Some airline companies have all kinds of motivated mottos that they will look after their customers, but sometimes they fail in this miserably. Etihad Airways provides a very personalised service, and makes sure that everyone enjoys a smooth, and comfortable flight.

Comments on the interior of the aircraft (including seat comfort): 

The Airbus A340-642 of Etihad Airways has 248 Coral Economy Class seats in a 2-4-2 configuration, 32 Business Class seats in a 1-2-1 configuration, and 12 First Class suites in a 1-1-1-1 configuration. Economy Class seats have a pitch of upto 33 inches, and a seat width of 17.5 inches; Business Class seats have a pitch of 73 inches, and a width of 20 inches; and First Class seats have a pitch of 80 inches and a width of 30 inches.

I was in window seat 7K, which I had pre-selected when I checked-in at Hong Kong. I felt like the perfect seat for me because it was ahead of the wing, so afforded a wonderful view from the window as I take photographs. It also felt private and tucked away because of the neat design of the outer shell within which the set is placed. It is a fixed shell design with the seat upholstered in sea green fabric, leather armrests in the same colour, and a pale metallic-coloured surround. When you want to make a fully flat bed, the seats joins with the foot rest that I built into the back of the seat shell in front. You  may also wish to place your shoes here - I usually take them off after take-off. A small drinks tray is built into the right armrest.

The seats, and the flight experience is made comfortable by the mood lighting, the extra amenities (soft black and white striped cushions, and complimentary blankets), eyeshades, socks, and a toothbrush to keep you clean and fresh. There is also a coat hook and in-seat power (you will need an adapter if your product has a UK plug). 

The ambiance of the aircraft, and the cleanliness of the cabin makes it a more bearable flight experience compared to flying with other airline companies. If you want the best of luxury travel, and if you want to arrive refreshed at your destination then the Business Class seat at Etihad Airways is the best option to take.

The first class amenity kit for male passengers will be an expanded version of the current understated yet stylish black pouch from Ermenegildo Zegna, an Italian fashion brand known for its enduring passion for fabric, innovation, and quality. The pouches will continue to feature specially selected skincare products from another Italian luxury brand, Acca Kappa, including sandalwood products designed to keep passengers’ skin refreshed and revitalised.

The Business Class amenity kits include a dental set and earplugs; a comb for men; and a hairbrush and cotton pads for the women. The disposable toothbrush for male passengers are made mainly from cornstarch and cellulose, which are biodegradable, recyclable and use fewer production resources. The Pearl Business Class kits include all-natural products by the Athens-based Korres brand. 

Etihad Airways logo and livery: 

When Etihad Airways commenced operations in November 2003, the airline had the falcon on the tailfin which represented the old Coat of Arms of the United Arab Emirates, which was officially adopted in 1973 until April 2008.

The new Coat of Arms was applied to the fleet of all Etihad airways aircraft from April 2008 onwards. The first aircraft to have the new Coat of Arms was an Airbus A320, registered A6-EIF. The new coat of arms has the same falcon but the centre of the circle has the flag of United Arab Emirates. The circle is surrounded with 7 stars that represent the 7 emirates states that make up the United Arab Emirates. The word ‘Etihad’ has been added in large scripture in both English and Arabic (changed from ‘from Abu Dhabi to The World’) in the middle and front of the fuselage of the aircraft, while the rare of the fuselage still has their website address listed. Gold and red cheatlines run along the length of the aircraft’s nose right the way below the windows, and to the back of the fuselage.

Etihad Airways has been a proud sponsor for a number of sporting clubs, and so have changed their livery quite a number of times. In times when airlines are saving costs by making aircraft as light as possible, it comes across that Etihad Airways certainly have lots of income to splash out on their aircraft. Painting an aircraft adds extra weight to a plane, and adds to the Maximum Take-Off Weight (MTOW). Some airline companies decide to paint rather than polish their aircraft in order to save costs. The decision to paint or polish the metal surfaces of airplanes is based on marketing, economic, and environmental considerations. Although the net operating cost of polished airplanes is slightly more than that of painted airplanes, no compelling reason generally exists to choose one type of livery over the other. For more about the differences between painting and polishing an aircraft, check THIS article by Boeing.

In July 2011, when the airline took sponsorship of Manchester City Football Club, they unveiled a specially liveried Airbus A330-200 aircraft. The new “Blue Moon Rising” livery also marked the commencement of double daily flights between Manchester and Abu Dhabi, effective from August 1, 2011.

A team of 40 painters worked around the clock for 18 days in Abu Dhabi to paint the A330-200 in the colours of Manchester City. 450 litres of paint were required to complete the job. The aircraft, which has operated on the Abu Dhabi-Manchester route, also serves Milan, Frankfurt, Brussels, Johannesburg, Cape Town, Kuala Lumpur, Jakarta, Singapore, Istanbul and destinations throughout the Middle East and India. James Hogan, Etihad Airways Chief Executive Officer, said at the time: “We are very proud of our sponsorship of Manchester City Football Club, and of our commitment to the wider community. Manchester has been a key destination for Etihad for five years, and the increase in frequency to double daily indicates our dedication to the region.

Etihad Airways (الإتّحاد) is the award-winning national flag carrier of the United Arab Emirates (U.A.E.) in the Middle East. Founded as early as July 2003 the airline commenced commercial operations in November 2003, and has gone through a rapid expansion in a short time span to serve 87 destinations using 79 state-of-the-art modern, and young aircraft. Together with code-shares with other world airlines, Etihad Airways passengers can fly to over 349 destinations.

The airline, which employees a total of around 9,000 people world-wide from over 120 nationalities, is based in the ultra-modern Abu Dhabi International Airport and serves its destinations across Europe, Middle East, Africa, Australasia, the Indian subcontinent, and East Asia. Since it’s founding, Etihad Airways has received a range of awards that reflect its position as the top premium airline brand in the world, including ‘World’s Leading Airline’ at the World Travel Awards in 2009, 2010 and 2011. The core ethos of Etihad Airways is to seek to reflect the best of Arabian hospitality – cultured, considerate, warm and generous – as well as support the development of Abu Dhabi as a business and leisure destination and global hub.

Etihad Airways operates one of the youngest and most environmentally efficient aircraft fleets in the world. Since starting its operations, the airlines's fleet has grown to 79 aircraft, including six cargo-only freighters. At the time of writing Etihad Airways has a firm order for 88 aircraft to be delivered within the next 5-7 years (with options for another 85). These include 10 Airbus A380-800 (Super Jumbos), 41 Boeing 787-9 (Dreamliner), and 12 orders for the Airbus A350-1000 aircraft (Extra Wide Bodied).

In 2011, the airline reported a full year EBIT of US$137 million, on the back of annual revenue growth of 36.0 per cent to US$4.1 billion, with net profits of US$14 million bringing Etihad Airways into the black for the first time.

In 2011, Etihad Airways carried 8.3 million passengers, a 17 per cent increase from 2010, and is on target to once again beat that record in 2012. The airline plans to carry more than 25 million passengers to more than 100 destinations aboard a fleet of 150 planes by 2020

Etihad Airways has over 40 code share agreements in place with airlines across the world. These code share partnerships, along with equity acquisitions and organic growth, form the three pillars of Etihad Airways expansion plans. The senior management team has identified equity investment as a means to strengthen its relationships and allows it to work with partners to identify revenue generation and cost management opportunities.

At the time of writing, Etihad Airways holds equity investments in Air Berlin (29.21%), JAT Airways (Serbia Airways- 49%), Jet Airways (24%), Air Seychelles (40%), Virgin Australia (10%), and Aer Lingus (2.987%).

International sports sponsorship also plays a central role in Etihad’s global marketing strategy, as it seeks to develop its profile in markets across the world. The airline has signed several major sponsorships in mainstream sporting events, as well as a number of tactical deals with country or region-specific sports. 

Some of Etihad Airways’ major partnerships include: The Formula One Etihad Airways Abu Dhabi Grand Prix; Manchester City Football Club; Etihad Stadium in Melbourne; and the Harlequins Rugby Football Club.

In the U.K., Etihad Airways flies non-stop between Abu Dhabi and London Heathrow (27 flights a week), and Manchester (14 flights a week), connecting passengers to over 340 destinations worldwide through its hub at Abu Dhabi.

I was on the flight from Abu Dhabi to London Heathrow Airport on Etihad Airways’ Boeing 777-300ER to check out their Economy Class seat, cabin, and service. So enjoy the 5-star experience of this beautiful aircraft, and airline:

Route: ABU DHABI (AUH) to LONDON HEATHROW AIRPORT (LHR)

Departure date and time of flight: June 2013

Flight number: EY19

Flight duration: 7 Hours and 35 minutes

Class: ECONOMY CLASS

Aircraft type: BOEING 777-3FXER (16 aircraft in service)

Aircraft registration: A6-ETK

Engine Type: 2 x GE GE90-115B

Aircraft Serial Number: 39686

First flight: 30/05/2012

Delivery flight: 28th June 2012

Seat configuration for this aircraft:

Diamond First Class: 8 suites in a 1-1-1-1 configuration
Pearl Business Class: 40 seats in a 1-2-1 configuration,
Coral Economy Class: 282 seats in a 3-4-3 configuration

Comments on the check- in process, and any issues:

This was a connecting flight between Shanghai and London Heathrow, so therefore was no need to check-in. However, passengers on connecting flights are required to go through security and passport control before they go through Duty-Free again to their connecting flight. If you happen to arrive at a peak time (early morning especially) then the waiting queues can be quite long.  

Any baggage issues:

This was a connecting flight between Shanghai and London Heathrow, so therefore was no need to check-in, and had no worries about the baggage.

Etihad Airways is one of the very few airlines that has a generous luggage allowance for all passengers in all cabins. Economy Class passengers can carry one complimentary bag in the hold with a total not exceeding 30kg. Even if you choose to exceed your luggage allowance (at additional cost) each item must not exceed 32kg. Items must not exceed the dimensions 45cm x 72cm x 90cm.

Punctuality of the flight:

The flight departed on time from Abu Dhabi’s runway 31L heading straight towards the Persian Gulf. The flight path took us over Kuwait, Iraq, Turkey, Bulgaria, and onto Mainland Europe. Cruising level was around 36,000 feet, and rising to around 38,000 over Turkish airspace.  

Comments regarding the pre-flight service:

Passengers were offered pre-take off drinks, including mineral water from Al Ain brand, and some boiled sweets (treat!). All passengers were provided with an amenity kit comprising of socks, eye-shades, toothbrush, and a ‘wake me up/don’t wake me up’ stickers. 

Comments regarding the pre-meal service:

Plenty of water and orange juice was provided on this morning/daytime flight. The orange juice had a pleasingly fresh-squeezed flavour. 

Comments regarding the first meal:

Etihad Airways are one of the few airlines to serve two meals during a six-hour flight. The first meal, breakfast, was offered around an hour after take-off from Abu Dhabi.

The cabin crew started handing out hot (or cold) towels prior to the breakfast a la carte. 

There were three options for the breakfast hot dish:

1.    Shashouka with feta cheese lamb meat balls and foul medames
2.    Plain omelette beef sausage, baked beans, and roasted potatoes
3.    Coconut custard filled crepe mixed orange compote [vegetarian option]

I opted for the ‘plain omelette’- the closest thing to an English breakfast (albeit in the sky). All Economy Class meals on economy class are served with plastic cutlery. While safety may be one of the reason, the real reason is (of course) cost cutting. Stainless steel cutlery adds extra weight, and costs more. Airlines are saving as much money as they can in hard economic times (even though Etihad Airways is an airline of a country that is not short of money). It has to be said that airlines break even by filling in their First and Business Class seats. Economy Class is all extra profit. So as long as the first and Business Class cabins are filled (on full IATA fare as possible), then all the seats filled in Economy Class are just extra money for the airlines.

Served alongside with the main dish was exotic fruit (melon and dragon fruit) with honey yoghurt. Every Economy Class meal tray contained a pot of fresh orange juice, and a pot of fruit yoghurt to wake up the senses after a long flight.

Various types of warm bread rolls, pain du chocolate, cheese, and preserve were served.

A final round of drinks was completed. This included a selection of beverages, soft drinks, juices, eight types of teas by Dilmah (Ceylon, Green tea, Lemon and Lime, and Decaffeinated), and coffees (cappuccino, filter coffee), and hot chocolate. 

All meals on Etihad Airways are prepared according to all Halal requirements. 

Comments regarding the after meal drinks and in-flight snacks:

A second round of alcoholic and non-alcoholic drinks (including any coffee, tea and beverages) were offered. I opted to drink plenty of still mineral water. Tempting drinks such as Dewar’s Whiskey, Bacardi Rum, Beefeater Gin, and Absolute Vodka, Stella Artois, Foster’s and Heineken were offered. Non-concentrated 100% juice drinks of orange, apple, mango and tomato were offered too.

Plenty of fresh water (provided by Al Ain) was distributed throughout the flight. Passengers could go to the galley and get a free flow of pot noodles, drinks (alcohol and non-alcohol) if they wanted. Coffee and tea are offered in lovely Etihad Airways branded brown paper cups (that can be recycled), and milk is offered by local Abu Dhabi vendor. Evervess (soda, tonic water, and ginger ale), and Al Ain exclusively offered bottled water.

Comments regarding the second meal:

Inspired by culinary treats from around the world, Etihad Airways’ in-flight dining experience offers mouth-watering dishes created by award-winning chefs. A light snack (known as ‘Café Service’ on Etihad Airways), was served around an hour before landing at Heathrow.

There were two options from the wholesome filled rolls:

1.    Melted cheese and onion pasty
2.    Tuna and cheese toasted sandwich

I opted for the melted cheese and onion pasty. It was nice to see a creative dish such as this being provided as an airline meal. While it was not really enough for a 7-hour flight (again I suspect that cost cutting is in place here!), it was nevertheless delicious. Drinks were served shortly after.

Comments regarding the after meal drinks and in-flight snacks:

A second round of alcoholic and non-alcoholic drinks (including any coffee, tea and beverages) were offered. I opted to drink plenty of still mineral water. Tempting drinks such as Dewar’s Whiskey, Bacardi Rum, Beefeater Gin, and Absolute Vodka, Stella Artois, Foster’s and Heineken were offered. Non-concentrated 100% juice drinks of orange, apple, mango and tomato were offered too.

Plenty of fresh water (provided by Al Ain) was distributed throughout the flight. Passengers could go to the galley and get a free flow of pot noodles, drinks (alcohol and non-alcohol) if they wanted. Coffee and tea are offered in lovely Etihad Airways branded brown paper cups (that can be recycled), and milk is offered by local Abu Dhabi vendor. Evervess (soda, tonic water, and ginger ale), and Al Ain exclusively offered bottled water.

Comments on the in-flight entertainment system:

Huge headphones were offered in the Economy Class cabin. The 10.4 inch touch screen PTV screen is placed behind every Economy Class seat (15.4 inch in Pearl Business Class, and a whopping 23-inch screen in Diamond First Class). Etihad Airways has 3 different IFE systems: Widescreen AVOD, PTV AVOD and Main screen. Passengers can choose from over 650 hours of on-demand entertainment on our E-BOX In-flight system.

Every seat in the Coral economy class is equipped with power sockets to charge laptops or phones, and sockets for USBs, Ethernet and audio jacks, allowing passengers to plug and play their own devices or music through the E-BOX system.
                                                          
Comments of professionalism of the cabin crew:

The cabin crew were very hospitable, and proud to work for Etihad Airways, and seemed to be very proud to wear their uniform too. There was a genuine smile on every crew members face and you could tell that they really enjoyed their job. There was a real sense of teamwork in the cabin. That sense of being proud of their airline, and of their job was portrayed the minute the crew members walked through the departure gate.

Etihad Airways has cabin crew from over 120 nationalities who offer a consistent 5-star service to its passengers. Some airline companies have all kinds of motivated mottos that they will look after their customers, but sometimes they fail in this miserably. Etihad Airways provides a very personalised service, and makes sure that everyone enjoys a smooth, and comfortable flight.

On our flight, we had cabin crew from Iran, Pakistan, Ukraine, South Africa, South Korea, and Italy. The languages spoken were English, French, Afrikaans, Pashto, Dari, Urdu, Italian, Arabic, Hindi, Russian, Korean, and Chinese (Mandarin and Cantonese). 

Comments on the interior of the aircraft (including seat comfort): 

The Boeing 777-300ER of Etihad Airways has 282 Coral Economy Class seats in a 3-4-3 configuration. Each seat has a pitch of upto 33 inches, and a seat width of 17.5 inches.

The cabin is fitted with cradle-style seats that slide forward as well as recline and mood lighting that is adjusted to suit the time of day. Economy Class passengers can enjoy a variety of entertainment programs on a 10.4-inch LCD screen available at every seat. In addition, all seats also have USB ports, PC power sockets and RJ45 sockets. They also provide a family pack to keep the kids occupied and happy through the flight. Etihad’s Economy Class mood lighting system creates the perfect cabin ambiance for the various stages of the passengers’ flight and according to the time of the day, providing a calming effect. Individual lighting options in every seat allow passengers to create their own ambiance

The seats, and the flight experience is made comfortable by the mood lighting, the extra amenities (soft black and white striped cushions, and complimentary blankets), eye-shades, socks, and a toothbrush to keep you clean and fresh.

The ambiance of the aircraft, and the cleanliness of the cabin makes it a more bearable flight experience compared to flying with other airline companies. The only downside I would say is that if you are a tall or slightly wider framed person then you may find it uncomfortable to fly in economy class. However, it is not up to me to comment further on this, however I can only advise on what my experience is. As a medium sized chap with a waist sized 33 inch, I found the seats as comfortable as any other Economy Class seat you can get with other airline company.

Etihad Airways logo and livery: 

When Etihad Airways commenced operations in November 2003, the airline had the falcon on the tailfin which represented the old Coat of Arms of the United Arab Emirates, which was officially adopted in 1973 until April 2008.

The new Coat of Arms was applied to the fleet of all Etihad airways aircraft from April 2008 onwards. The first aircraft to have the new Coat of Arms was an Airbus A320, registered A6-EIF. The new coat of arms has the same falcon but the centre of the circle has the flag of United Arab Emirates. The circle is surrounded with 7 stars that represent the 7 emirates states that make up the United Arab Emirates. The word ‘Etihad’ has been added in large scripture in both English and Arabic (changed from ‘from Abu Dhabi to The World’) in the middle and front of the fuselage of the aircraft, while the rare of the fuselage still has their website address listed. Gold and red cheatlines run along the length of the aircraft’s nose right the way below the windows, and to the back of the fuselage.

Etihad Airways has been a proud sponsor for a number of sporting clubs, and so have changed their livery quite a number of times. In times when airlines are saving costs by making aircraft as light as possible, it comes across that Etihad Airways certainly have lots of income to splash out on their aircraft. Painting an aircraft adds extra weight to a plane, and adds to the Maximum Take-Off Weight (MTOW). Some airline companies decide to paint rather than polish their aircraft in order to save costs. The decision to paint or polish the metal surfaces of airplanes is based on marketing, economic, and environmental considerations. Although the net operating cost of polished airplanes is slightly more than that of painted airplanes, no compelling reason generally exists to choose one type of livery over the other. For more about the differences between painting and polishing an aircraft, check THIS article by Boeing.

In July 2011, when the airline took sponsorship of Manchester City Football Club, they unveiled a specially liveried Airbus A330-200 aircraft. The new “Blue Moon Rising” livery also marked the commencement of double daily flights between Manchester and Abu Dhabi, effective from August 1, 2011.

A team of 40 painters worked around the clock for 18 days in Abu Dhabi to paint the A330-200 in the colours of Manchester City. 450 litres of paint were required to complete the job. The aircraft, which has operated on the Abu Dhabi-Manchester route, also serves Milan, Frankfurt, Brussels, Johannesburg, Cape Town, Kuala Lumpur, Jakarta, Singapore, Istanbul and destinations throughout the Middle East and India. James Hogan, Etihad Airways Chief Executive Officer, said at the time: “We are very proud of our sponsorship of Manchester City Football Club, and of our commitment to the wider community. Manchester has been a key destination for Etihad for five years, and the increase in frequency to double daily indicates our dedication to the region.

Etihad Airways ((الإتّحاد) is the award-winning national flag carrier of the United Arab Emirates (U.A.E.) in the Middle East. Founded as early as July 2003 the airline commenced commercial operations in November 2003, and has gone through a rapid expansion in a short time span to serve 87 destinations using 79 state-of-the-art modern, and young aircraft. Together with code-shares with other world airlines, Etihad Airways passengers can fly to over 349 destinations.

The airline, which employees a total of around 9,000 people world-wide from over 120 nationalities, is based in the ultra-modern Abu Dhabi International Airport and serves its destinations across Europe, Middle East, Africa, Australasia, the Indian subcontinent, and East Asia. Since it’s founding, Etihad Airways has received a range of awards that reflect its position as the top premium airline brand in the world, including ‘World’s Leading Airline’ at the World Travel Awards in 2009, 2010 and 2011. The core ethos of Etihad Airways is to seek to reflect the best of Arabian hospitality – cultured, considerate, warm and generous – as well as support the development of Abu Dhabi as a business and leisure destination and global hub.

When Etihad Airways commenced it’s inaugural flight to Beirut (EY111) in 2003, Dr. Sheikh Ahmed bin Saif Al Nahyan, the airline board chairman, commented that the Etihad management planned to establish the new carrier's position as 'the UAE's national carrier and 'the airline of the 21st century'. "In the past 25 to 30 years since the introduction of business class, there has been very little to differentiate one airline from another, especially in this region. We aim to change that," said Sheikh Ahmed. "We want to raise the standards in the Middle East to a level of service excellence that is unparalleled and exceeds customer expectations," he added.

Etihad Airways operates one of the youngest and most environmentally-efficient aircraft fleets in the world. Since starting its operations, the airlines's fleet has grown to 79 aircraft, including six cargo-only freighters. At the time of writing Etihad Airways has a firm order for 88 aircraft to be delivered within the next 5-7 years (with options for another 85). These include 10 Airbus A380-800 (Super Jumbos), 41 Boeing 787-9 (Dreamliner), and 12 orders for the Airbus A350-1000 aircraft (Extra Wide Bodied).

In 2011, the airline reported a full year EBIT of US$137 million, on the back of annual revenue growth of 36.0 per cent to US$4.1 billion, with net profits of US$14 million bringing Etihad Airways into the black for the first time.

In 2011, Etihad Airways carried 8.3 million passengers, a 17 per cent increase from 2010, and is on target to once again beat that record in 2012. The airline plans to carry more than 25 million passengers to more than 100 destinations aboard a fleet of 150 planes by 2020

Etihad Airways has over 40 code share agreements in place with airlines across the world. These code share partnerships, along with equity acquisitions and organic growth, form the three pillars of Etihad Airways expansion plans. The senior management team has identified equity investment as a means to strengthen its relationships and allows it to work with partners to identify revenue generation and cost management opportunities.

At the time of writing, Etihad Airways holds equity investments in Air Berlin (29.21%), JAT Airways (Serbia Airways- 49%), Jet Airways (24%), Air Seychelles (40%), Virgin Australia (10%), and Aer Lingus (2.987%).

International sports sponsorship also plays a central role in Etihad’s global marketing strategy, as it seeks to develop its profile in markets across the world. The airline has signed several major sponsorships in mainstream sporting events, as well as a number of tactical deals with country or region-specific sports. 

Some of Etihad Airways’ major partnerships include: The Formula One Etihad Airways Abu Dhabi Grand Prix; Manchester City Football Club; Etihad Stadium in Melbourne; and the Harlequins Rugby Football Club.

In China, Etihad Airways flies non-stop between Abu Dhabi and Chengdu (4 flights a week), Beijing (1 daily flight), and Shanghai (1 daily flight), connecting passengers to over 340 destinations worldwide through its hub at Abu Dhabi.

I was on the flight from Shanghai Pudong to Abu Dhabi on Etihad Airways’ Airbus A330-300 to check out their Economy Class seat, cabin and service. So enjoy the 5-star experience of this beautiful aircraft, and airline:

Route: SHANGHAI PUDONG (PVG) to ABU DHABI (AUH)

Departure date and time of flight: June 2013, 01:30am local time (Shanghai)

Flight number: EY867

Flight duration: 9 Hours and 25 minutes

Class: ECONOMY CLASS

Aircraft type: AIRBUS A330-343X (6 aircraft in service)

Aircraft registration: A6-AFB

First flight: 10th December 2009

Delivery date to Etihad Airways: 28th January 2010

Engine Type: 2 x Rolls Royce Trent 772B-60

Aircraft Serial Number:  1081

Seat configuration for this aircraft:

Diamond First Class: 8 suites in a 1-1-1-1 configuration
Pearl Business class: 32 seats in a 1-2-1 configuration,
Coral Economy class: 191 seats in a 2-4-2 configuration

Comments on the check-in process, and any issues: 

Most of the flights leaving from Shanghai Pudong Airport in the evening tend to head towards Europe and the Middle East (Lufthansa, Air France, Qatar Airways, Emirates, Etihad Airways, Air India, etc.). The Etihad Airways check-in desks are located in Terminal 2.

The check-in staff came across as being very well trained, very caring, very professional, spoke very good English (not many check-in staff at Chinese airport speak well enough English – with all due respect), and very polite. From my observations in the past, what you find is that because of language and cultural barriers, the Chinese check-in staff can become frustrated and that can have a negative effect of becoming unprofessional (this has happened with airlines such as Egyptair, Ethiopian Airlines, Saudi Arabian, Air India, and many others). However, it came across that Etihad Airways has clearly invested a lot of time, money, and effort to train and recruit their ground staff in China in order to make it a truly 5-star customer experience. There was no hustle and bustle, and everything went smoothly right from the check-in phase to the security gates.

Any baggage issues:

There were no baggage issues. Etihad Airways is one of the very few airlines that has a generous luggage allowance for all passengers in all cabins. Economy Class passengers can carry one complimentary bag in the hold with a total not exceeding 30kg. Even if you choose to exceed your luggage allowance (at additional cost) each item must not exceed 32kg. Items must not exceed the dimensions 45cm x 72cm x 90cm.

Pearl Business Class passengers can carry a bag of upto 40kg, while Diamond First Class passengers can carry bags upto 50kg in the hold. For further information you may consult Etihad Airways directly.

Punctuality of the flight:

Leaving a hazy Shanghai night behind us at two in the morning, we were the last flight out of Pudong (or the first in the morning- depending whichever way you look at it). Despite taking –off around 30 minutes later than scheduled, we managed to land on time at Abu Dhabi in the early hours of the morning.

Comments regarding the pre-flight service:

Passengers were offered pre-take off drinks, including mineral water from Al Ain brand, and some boiled sweets (treat!). All passengers were provided with an amenity kit comprising of socks, eye shades, toothbrush, and a ‘wake me up/don’t wake me up’ stickers.

Comments regarding the pre-meal service:

I took plenty of water and orange juice as this was an early morning flight (to keep me from being dehydrated). The orange juice had a pleasingly fresh-squeezed flavour. 

Comments regarding the first meal:

Inspired by culinary treats from around the world, Etihad Airways’ in-flight dining experience offers mouth-watering dishes created by award-winning chefs. A light snack was served around 30 minutes after take-off. Since this was an early morning/late night flight, so the meal service was not so heavy.  

There were two options from the wholesome filled rolls:

1.    Melted cheese and bacon slices in a wholesome delicious crusty toast.
2.    Tandoori chicken breast chunks with basil and tomato concasse, buttered liunguini, diced tomatoes and sliced carrot

I opted for the melted cheese and bacon slices roll. It was nice to see a creative dish such as this being provided as an airline meal. Eating dinner at two in the morning is not everyone’s cup of tea, and so most passengers were already asleep straight after take-off. Therefore, the meal service did not last long. The mood lighting was on, and everyone (except the crew) were snoozing away over Chinese airspace. 

All meals on Etihad Airways are prepared according to all Halal requirements. 

Comments regarding the after meal drinks and in-flight snacks:

A second round of alcoholic and non-alcoholic drinks (including any coffee, tea and beverages) were offered. I opted to drink plenty of still mineral water. Tempting drinks such as Dewar’s Whiskey, Bacardi Rum, Beefeater Gin, and Absolute Vodka, Stella Artois, Foster’s and Heineken were offered. Non-concentrated 100% juice drinks of orange, apple, mango and tomato were offered too.

Plenty of fresh water (provided by Al Ain) was distributed throughout the flight. Passengers could go to the galley and get a free flow of pot noodles, drinks (alcohol and non-alcohol) if they wanted. Coffee and tea are offered in lovely Etihad Airways branded brown paper cups (that can be recycled), and milk is offered by local Abu Dhabi vendor. Evervess (soda, tonic water, and ginger ale), and Al Ain exclusively offered bottled water.

Comments regarding the second meal:

Etihad Airways are one of the few airlines to serve two meals during a six-hour flight. The second meal, breakfast, was offered around an hour before landing at Abu Dhabi, was heavier, and more options were available than the first meal (but that’s expected as the first meal was just a simple snack!).

A quick visit to the 5-star hotel style toilet to clean my teeth and refresh myself before the second meal felt good (Etihad Airways provide toiletries by ‘Six Senses’, and even a hand sanitizer (not many airlines do)). The cabin crew started handing out hot (or cold) towels prior to the breakfast a la carte. 

There were three options for the breakfast hot dish:

1.    E-fu noodles with shredded beef light soy-sauce, steamed kai lan, and carrots
2.    Chicken kofta minced Arabic spiced chicken diced potatoes, stewed okra, and tomato sauce.
3.    Herb omelette with sautéed mushrooms, Lyonnaise potatoes, spinach, and cherry tomatoes [Vegetarian option].

I opted for the ‘herb omelette’- the closest thing to an English breakfast (albeit in the sky). It came across as a , but just have to be careful with all those carbohydrates! Lovely button mushrooms mixed well with French beans provided a colourful combination - this is luxury airline food at its best! Airline meals are specially prepared to be fresh in a pressurised environment at 36,000fe et, and are normally freeze dried in the fuselage belly before being served (!), so they have to be served as fresh as possible. Even as a normal meal, this dish would be just great for a quick lunch on the ground. The omelette was just perfect, and did taste fresh, as it should.

Served alongside with the main dish was exotic fruit (melon and dragon fruit) with honey yoghurt. Every Economy Class meal tray contained a pot of fresh orange juice, and a pot of fruit yoghurt to wake up the senses after a long nighttime flight.

Various types of warm bread rolls, pain du chocolate, cheese, and preserve were served.

A final round of drinks was completed. This included a selection of beverages, soft drinks, juices, eight types of teas by Dilmah (Ceylon, Green tea, Lemon and Lime, and Decaffeinated), and coffees (cappuccino, filter coffee), and hot chocolate.

Comments regarding the after meal drinks and in-flight snacks:

A second round of alcoholic and non-alcoholic drinks (including any coffee, tea and beverages) were offered. I opted to drink plenty of still mineral water. Tempting drinks such as Dewar’s Whiskey, Bacardi Rum, Beefeater Gin, and Absolute Vodka, Stella Artois, Foster’s and Heineken were offered. Non-concentrated 100% juice drinks of orange, apple, mango and tomato were offered too.

Plenty of fresh water (provided by Al Ain) was distributed throughout the flight. Passengers could go to the galley and get a free flow of pot noodles, drinks (alcohol and non-alcohol) if they wanted. Coffee and tea are offered in lovely Etihad Airways branded brown paper cups (that can be recycled), and milk is offered by local Abu Dhabi vendor. Evervess (soda, tonic water, and ginger ale), and Al Ain exclusively offered bottled water.

Comments on the in-flight entertainment system:

Huge headphones were offered in the Economy Class cabin. The 10.4 inch touch screen PTV screen is placed behind every Economy Class seat (15.4 inch in Pearl Business Class, and a whopping 23-inch screen in Diamond First Class). Etihad Airways has 3 different IFE systems: Widescreen AVOD, PTV AVOD and Main screen. Passengers can choose from over 650 hours of on-demand entertainment on our E-BOX In-flight system.

Every seat in the Coral Economy Class is equipped with power sockets to charge laptops or phones, and sockets for USBs, Ethernet and audio jacks, allowing passengers to plug and play their own devices or music through the E-BOX system.
                                                       
Comments of professionalism of the cabin crew:

The cabin crew were very hospitable, and proud to work for Etihad Airways, and seemed to be very proud to wear their uniform too. There was a genuine smile on every crew members face and you could tell that they really enjoyed their job. There was a real sense of teamwork in the cabin. That sense of being proud of their airline, and of their job was portrayed the minute the crew members walked through the departure gate.

Etihad Airways has cabin crew from over 120 nationalities who offer a consistent 5-star service to its passengers. Some airline companies have all kinds of motivated mottos that they will look after their customers, but sometimes they fail in this miserably. Etihad Airways provides a very personalised service, and makes sure that everyone enjoys a smooth, and comfortable flight.

On our flight, we had cabin crew from Thailand, India, Philippines, South Africa, Korea, China, Korea, Pakistan, and Italy. The languages spoken were English, French, Afrikaans, Spanish, Italian, Arabic, Hindi, Korean, and Chinese (Mandarin and Cantonese). 

Comments on the interior of the aircraft (including seat comfort): 

The Airbus A330-300 of Etihad Airways has 191 coral Economy Class seats in a 2-4-2 configuration. Each seat has a pitch of upto 33 inches, and a seat width of 17.5 inches.

The cabin is fitted with cradle-style seats that slide forward as well as recline and mood lighting that is adjusted to suit the time of day. Economy Class passengers can enjoy a variety of entertainment programs on a 10.4-inch LCD screen available at every seat. In addition, all seats also have USB ports, PC power sockets and RJ45 sockets. They also provide a family pack to keep the kids occupied and happy through the flight. Etihad’s economy class mood lighting system creates the perfect cabin ambiance for the various stages of the passengers’ flight and according to the time of the day, providing a calming effect. Individual lighting options in every seat allow passengers to create their own ambiance

The seats, and the flight experience is made comfortable by the mood lighting, the extra amenities (soft black and white striped cushions, and complimentary blankets), eye-shades, socks, and a toothbrush to keep you clean and fresh.

The ambiance of the aircraft, and the cleanliness of the cabin makes it a more bearable flight experience compared to flying with other airline companies. The only downside I would say is that if you are a tall, or slightly wider framed person then you may find it uncomfortable to fly in Economy Class. However, it is not up to me to comment further on this, however I can only advise on what my experience is. As a medium sized chap with a waist sized 33 inch, I found the seats as comfortable as any other Economy Class seat you can get with other airline company.

Etihad Airways logo and livery: 

When Etihad Airways commenced operations in November 2003, the airline had the falcon on the tailfin which represented the old Coat of Arms of the United Arab Emirates, which was officially adopted in 1973 until April 2008.

The new Coat of Arms was applied to the fleet of all Etihad airways aircraft from April 2008 onwards. The first aircraft to have the new Coat of Arms was an Airbus A320, registered A6-EIF. The new coat of arms has the same falcon but the centre of the circle has the flag of United Arab Emirates. The circle is surrounded with 7 stars that represent the 7 emirates states that make up the United Arab Emirates. The word ‘Etihad’ has been added in large scripture in both English and Arabic (changed from ‘from Abu Dhabi to The World’) in the middle and front of the fuselage of the aircraft, while the rare of the fuselage still has their website address listed. Gold and red cheatlines run along the length of the aircraft’s nose right the way below the windows, and to the back of the fuselage.

Etihad Airways has been a proud sponsor for a number of sporting clubs, and so have changed their livery quite a number of times. In times when airlines are saving costs by making aircraft as light as possible, it comes across that Etihad Airways certainly have lots of income to splash out on their aircraft. Painting an aircraft adds extra weight to a plane, and adds to the Maximum Take-Off Weight (MTOW). Some airline companies decide to paint rather than polish their aircraft in order to save costs. The decision to paint or polish the metal surfaces of airplanes is based on marketing, economic, and environmental considerations. Although the net operating cost of polished airplanes is slightly more than that of painted airplanes, no compelling reason generally exists to choose one type of livery over the other. For more about the differences between painting and polishing an aircraft, check THIS article by Boeing.

In July 2011, when the airline took sponsorship of Manchester City Football Club, they unveiled a specially liveried Airbus A330-200 aircraft. The new “Blue Moon Rising” livery also marked the commencement of double daily flights between Manchester and Abu Dhabi, effective from August 1, 2011.

A team of 40 painters worked around the clock for 18 days in Abu Dhabi to paint the A330-200 in the colours of Manchester City. 450 litres of paint were required to complete the job. The aircraft, which has operated on the Abu Dhabi-Manchester route, also serves Milan, Frankfurt, Brussels, Johannesburg, Cape Town, Kuala Lumpur, Jakarta, Singapore, Istanbul and destinations throughout the Middle East and India. James Hogan, Etihad Airways Chief Executive Officer, said at the time: “We are very proud of our sponsorship of Manchester City Football Club, and of our commitment to the wider community. Manchester has been a key destination for Etihad for five years, and the increase in frequency to double daily indicates our dedication to the region.