Emirates Vs. Etihad- The Digital Ad. Battle

10/5/2015

Emirates has launched a major new global digital marketing campaign starring Jennifer Aniston. The digital ad, created by RKCR/Y&R as part of WPP’s Team Air, went live on Monday the 5th October in the US and will go globally, including the UK, from November. Editorial copywriting by the prolific Jonathan Thake.

Meanwhile, Etihad Airways, the national flag carrier of the UAE, has also launched a digital campaign to rival the Emirates one, starring Hollywood actress Nicole Kidman. However, the Etihad advert is only available on their website, and not on any social media platform (except shared through Facebook by their fans/customers)...hence why they've had a lower click rate compared to the Emirates advert. Like Emirates has done, I think Etihad should have asked all of their staff and PR agencies to dish out the advert globally everywhere.

Flying Reimagined - Nicole Kidman
#Reimagined
Posted by Etihad Airways on Monday, 5 October 2015

About Airline PR

This is a special section on Airline Branding, and Airline Public Relations written by me on all the flights I have been fortunate enough to have been on. These are not records taken from somewhere else, but are actual flights I have been on. Most of the flight trips are officially sponsored by the airline companies in order to promote their certain routes, and aircraft. Airline promotion and PR related work in the aviation industry is one of my expertise.

This section of the website will grow in time, and will include detailed reviews of the in-flight meals, the airline seats, the comfort of the overall trip, the customer service both at the check-in-desk as well as by the Cabin Crew; and how good the assistance has been by the airline staff. All the reviews are honest, fair, firm, and non-biased.

I am proud to have worked with some of the largest PR agencies, and some of the most powerful airline brands in the world, including but not limited to: Air Canada, Cathay Pacific, Emirates, Qatar Airways, Lufthansa German Airlines, Air China, Turkish Airlines, British Airways, TAP Air Portugal, Air Malta, Air France, KLM, CityJet, and many others.

All the flights I have taken in my life are documented on this weblog except for any flights that were taken before 2003. These included Syrian Airlines (747SP in 1985), British Airways (2003 to Dubai), Aeroflot (IL-62, and IL-86 in 1989) and a few others. I regret not documenting them because I never thought of doing that back in those days.

I am hoping to bring to life the joy of reviewing airlines.

Note Regarding Photos

For all media reviews, special permission has been granted from the airline authorities, and even from airport authorities for the photos/videos taken on-board the aircraft and on the ramp because it is strictly forbidden to take photos and videos on and around the aircraft without permission.

The purpose of this blog is to provoke thought, inform, intrigue and amaze you.

You read it first here!

Click on the particular airline below and see my flight review. When you click on an airline, it should list all of the flights taken with that airline.

Navjot Singh at a Chinese Military Airfield

Watch exclusive videos below taken in the cockpit of a Boeing 777-300ER in-flight over Chinese Airspace.

Special thanks goes to
Turkish Airlines