Emirates has launched a major new global digital marketing campaign starring Jennifer Aniston. The digital ad, created by RKCR/Y&R as part of WPP’s Team Air, went live on Monday the 5th October in the US and will go globally, including the UK, from November. Editorial copywriting by the prolific Jonathan Thake.
Meanwhile, Etihad Airways, the national flag carrier of the UAE, has also launched a digital campaign to rival the Emirates one, starring Hollywood actress Nicole Kidman. However, the Etihad advert is only available on their website, and not on any social media platform (except shared through Facebook by their fans/customers)...hence why they've had a lower click rate compared to the Emirates advert. Like Emirates has done, I think Etihad should have asked all of their staff and PR agencies to dish out the advert globally everywhere.
About Airline PR
This is a special section on Airline Branding, and Airline Public Relations written by me on all the flights I have been fortunate enough to have been on. These are not records taken from somewhere else, but are actual flights I have been on. Most of the flight trips are officially sponsored by the airline companies in order to promote their certain routes, and aircraft. Airline promotion and PR related work in the aviation industry is one of my expertise.
Watch exclusive videos below taken in the cockpit of a Boeing 777-300ER in-flight over Chinese Airspace.
Special thanks goes to
B777-300ER Cockpit Video 1
B777-300ER Cockpit Video 2
Proud media partner of QATAR AIRWAYS