On December 14, Emirates announced that it will expand its services in mainland China with four weekly flights to Yinchuan (INC) and Zhengzhou (CGO) utilising a Boeing 777-200LR aircraft, starting from 3rd May 2016. These services will offer new international connectivity for two of China’s fastest growing cities, and expand Emirates’ destination offering on the mainland to five, including: Beijing, Shanghai, and Guangzhou.
Yinchuan, the capital of Ningxia, lies to the West of the Yellow River and to the East of Helan Mountain. With a large Muslim population, it serves as a gateway connecting China to Arabic countries, and is positioned as a hub for economic and trade cooperation and cultural exchange between China and the Middle East.
Zhengzhou, the capital of Henan Province and a major transportation interchange for central China, is an educational, technological and economic centre. The second largest city in central China, Zhengzhou’s strategic location has enabled the city to become one of the largest economic hubs in China.
“With the opening of these new strategic routes, Emirates looks forward to contributing to the enhancement of China’s trade links with the rest of the world, in particular with the UAE and Arab world. We believe the new international air links that we are launching will help create tourism and trade opportunities for Chinese business and leisure travellers that may not otherwise exist,” said HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline and Group.
“With our established network across Africa, Europe and the Middle East, Emirates is a ready-made connector of people and trade, and we look forward to further developing aviation links with China in a mutually beneficial way.”
Emirates’ new services will connect Yinchuan and Zhengzhou with many new destinations via a convenient connection in Dubai, and help boost trade and tourism flows to the growing central and western parts of China where these cities are located.
Emirates flights to Yinchuan and Zhengzhou will depart on Tuesday, Wednesday, Friday and Saturday from Dubai as EK326 at 02:45hrs arriving at Yinchuan Hedong International Airport at 13:35hrs. The service will then depart from Yinchuan at 15:20hrs and arrive at Zhengzhou Xinzheng International Airport at 17:00hrs. The return flight, EK327, will depart Zhengzhou at 21:10hrs, arriving at Yinchuan at 22:55hrs. It will then depart Yinchuan at 00:40hrs, arriving in Dubai at 04:30hrs the next day*.
Timings of the new service have been scheduled to allow for seamless connections to many Middle East, European and African destinations.
The services will be operated by a three class configured Boeing 777-200LR aircraft, offering 266 seats and 14 tonnes of cargo capacity in the bellyhold.
Popular commodities expected to be transported on these services include electronics, such as mobile phones from Zhengzhou, and agricultural products such as goji berries and cashmere from Yinchuan.
Supporting China’s “Belt and Road Initiative”
As China looks to connect with the world through the ‘Belt and Road Initiative’, Dubai is well-positioned to support China in achieving the mutual benefits that will come from this Initiative, including deeper levels of co-operation and exchange.
Located at the crossroads of East and West, Dubai is the largest import-export hub in the Middle East, connecting the world through its strong governance, extensive trade networks and global connectivity links.
Ties between Dubai and China continue to grow stronger. A growing number of Chinese banks and businesses are establishing branches within Dubai’s business and financial districts and the city is now home to over 3,000 Chinese companies and 200,000 Chinese residents. Growth in visitor numbers to Dubai from China grew by 25% in 2014.
Emirates has been a large part of this growth story, being the first airline to establish non-stop connectivity between the Middle East and mainland China, first with freighter operations to Shanghai starting in 2002, followed by passenger services in 2004. Currently serving 54 cities in 30 of the 65 countries identified as part of the Belt and Road Initiative, Emirates is uniquely positioned to support China in advancing its trade and investment links with these countries.
“As China's regions continue to open up to the global economy, Emirates remains keen to support this with the further expansion of air services in mainland China. In particular we’re interested in exploring the opportunity of daily services to Hangzhou and Chongqing, and a second daily service to Guangzhou,” said HH Sheikh Ahmed bin Saeed Al Maktoum.
Passengers travelling on Emirates’ Boeing 777-200LR will be able to enjoy the airline’s award-winning ice entertainment system with up to 2,000 channels of on-demand entertainment to choose from, including Mandarin language movies and music.
Emirates flights to and from China also cater to the needs of the Chinese market with Mandarin-speaking cabin crew on board, and inflight cuisine options with popular Chinese dishes. As with all Emirates flights, passengers travelling on the Yinchuan and Zhengzhou services will enjoy the generous Emirates baggage allowance of 30kg in Economy Class, 40 kg in Business Class and 50 kg in First Class.
*Flight times are as per summer schedule
阿联酋航空公司及集团主席兼首席执行官阿姆德·本·萨伊德·阿尔马克托姆殿下(His Highness Sheikh Ahmed bin Saeed Al Maktoum)表示：“通过开通这些具有战略性意义的新航线，阿航希望为促进中国与其他地区的贸易往来做出更大贡献，特别是阿联酋和阿拉伯世界。我们相信，新的国际航线将帮助中国的商务旅客创造全新的贸易机会，并为休闲旅客提供无与伦比的旅行体验。”
About Airline PR
This is a special section on Airline Branding, and Airline Public Relations written by me on all the flights I have been fortunate enough to have been on. These are not records taken from somewhere else, but are actual flights I have been on. Most of the flight trips are officially sponsored by the airline companies in order to promote their certain routes, and aircraft. Airline promotion and PR related work in the aviation industry is one of my expertise.
Watch exclusive videos below taken in the cockpit of a Boeing 777-300ER in-flight over Chinese Airspace.
Special thanks goes to
B777-300ER Cockpit Video 1
B777-300ER Cockpit Video 2
Proud media partner of QATAR AIRWAYS