Dubai based Emirates Airline recently announced that all new Boeing 777-300ER and Airbus A380 aircraft will be outfitted with enhanced IFE screens and technology, allowing passengers to flick through an amazing 4,300 hours of entertainment.
That is virtually half-a-year non-stop of watching a TV, meaning it is practically impossible to watch the whole entertainment offering, even if you are their most frequent Emirates flier. Passengers in Economy and First Class will have enhanced screen sizes, with those travelling in First Class enjoying “a more immersive viewing experience to look forward to” with IFE screens increased from 27 to 32 inches. The airline says that the 40 percent increase in screen size makes it the largest PTV seat screen available on any commercial aircraft in the world.
Whilst the Business Class screen hasn’t been increased in size, at 23″ it’s still comparable to some of the largest screens available, that other airline companies can only dream of providing. Other new features on the Emirates Information Communication Entertainment (ICE) system includes enhanced handset controllers, USB ports and PC power outlets on all seats, across the three cabin classes. This is designed to allow passengers to charge their own mobile phones and portable devices. Passengers in First Class are also about to enjoy increased comfort, with product enhancements including new “micro fibre optic carpet” in the First Class cabin, which has been designed to help to reduce the effects of jet lag, and private suites in the centre aisle have been widened by almost two inches.
“We continually upgrade our fleet, as well as our products and services on board to ensure an unparalleled travel experience. In addition to the technology, Emirates also puts emphasis on curating our award-winning inflight entertainment system and we always aim to surpass industry benchmarks. Our new generation ice system elevates the viewing experience, and offers passengers the most comprehensive movie and TV selection on any airline.” Said Patrick Brannelly, Emirates’ Divisional Vice President of Customer Experience.
With three times the media storage on the new IFE system, the Emirates ICE digital widescreen now has over 2,186 channels of on-demand entertainment and over 1,230 music channels, which amounts to about 4,300 hours of entertainment. This includes over 50 full TV box sets and close to 600 movies. Reflecting Emirates’ global and diverse customer base, the enhanced system also features a multilingual interface in 14 languages. No other airline in the world offers such a wide selection of in-flight entertainment.
This year, Emirates, won the Skytrax Awards for ‘World’s Best Airline Inflight Entertainment’, for the eleventh year in a row, meaning if it is entertainment you seek, it seems the leader in the field plans to keep its crown!
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About Airline PR
This is a special section on Airline Branding, and Airline Public Relations written by me on all the flights I have been fortunate enough to have been on. These are not records taken from somewhere else, but are actual flights I have been on. Most of the flight trips are officially sponsored by the airline companies in order to promote their certain routes, and aircraft. Airline promotion and PR related work in the aviation industry is one of my expertise.
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