The new Lufthansa livery has been revealed, and we love it! The Lufthansa Blue project will see the airline’s classic yellow and blue tailfins replaced with a new, deeper blue design. A redrawn wordmark will also feature while the airline’s fuselages are now all white, instead of the existing grey underbelly. The crane logo, created by Otto Firle in 1918, has been retained. It is sleek and stylish, and has a modern look.
The livery was shown to media at an event in Cape Town by CEO Carsten Spohr. But what really matters to passengers is fixing the interiors of the planes. Service is good; but the aircraft interiors also need to world-class. The passenger experience comes from what's inside the aircraft, not what's outside. I recall trying out the Business Class seats of the brand new Boeing 747-8i, and it was like sitting in a brand new Mercedes car!
About Airline PR
This is a special section on Airline Branding, and Airline Public Relations written by me on all the flights I have been fortunate enough to have been on. These are not records taken from somewhere else, but are actual flights I have been on. Most of the flight trips are officially sponsored by the airline companies in order to promote their certain routes, and aircraft. Airline promotion and PR related work in the aviation industry is one of my expertise.
Watch exclusive videos below taken in the cockpit of a Boeing 777-300ER in-flight over Chinese Airspace.
Special thanks goes to
B777-300ER Cockpit Video 1
B777-300ER Cockpit Video 2
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