Swiss International Air Lines (SWISS) took delivery of the first of nine new Boeing 777-300ER aircraft at Zurich Airport at 9:14 a.m. on January 30, marking a new era in Switzerland's aviation history. The 777-300ER aircraft, which bears the registration HB-JNA and name "November Alpha", was welcomed with loud applause from the especially invited media and VIP guests, and the large number of proud SWISS fans and other keen spectators.
The youngest and biggest member of the SWISS fleet was flown to Zurich from Boeing's Everett Factory in Seattle. On January 29, SWISS also officially opened First Class, Business Class and Senator Lounge facilities in Zurich Airport's Terminal E. The two events usher in a new era for SWISS, in the air and on the ground, under its "Next-Generation Airline of Switzerland" strategy.
The Boeing 777-300ER has state-of-the-art technology. It offers maximum reliability, a very high level of comfort in the cabin, and has space for over 330 seats. It can also save 23% in fuel and CO2 emissions per seat in comparison with the A340-300.
With five sister aircraft to follow by August 2016, and then three more during 2017-18, the long-range Boeings will replace Swiss' older gas-guzzling Airbus A340s, and will be used exclusively on routes to Hong Kong, Bangkok and Los Angeles, plus some flights to San Francisco, São Paulo and Tel Aviv.
The Boeing 777-300ER features all-new First Class suites and Business Class seats shaped by leading design house PriestmanGoode as a natural evolution of Swiss' award-winning cabins – but with more space, more storage and greater privacy.
The colour palette throughout the cabin has been updated to richer, more sophisticated tones, while keeping very much on-brand for that unmistakeable Swiss look and feel – even in the entrance to the Boeing 777-300ER- effectively it is like a five-star hotel in the sky.
"We took inspiration from Switzerland’s design and craft heritage, as well as Swiss’ own brand identity, including the airline’s headquarters and flagship lounges in Zurich" says Nigel Goode, Co-Founding Director of PriestmanGoode. "The resulting cabins are luxurious, elegant and timeless with a lightness of touch, precise craftsmanship and attention to detail that embody the Swiss brand.”
All passengers will have access to a new satellite Internet service, with prices ranging from 9 Swiss Francs (A$12.60) for 20MB through to 39 Swiss Francs (A$54.60) for 120MB. Swiss will also allow calls to be made direct from your smartphone using special 'pico-cells' fitted to the aircraft which mimic the mobile network your phone would see on the ground.
About Airline PR
This is a special section on Airline Branding, and Airline Public Relations written by me on all the flights I have been fortunate enough to have been on. These are not records taken from somewhere else, but are actual flights I have been on. Most of the flight trips are officially sponsored by the airline companies in order to promote their certain routes, and aircraft. Airline promotion and PR related work in the aviation industry is one of my expertise.
Watch exclusive videos below taken in the cockpit of a Boeing 777-300ER in-flight over Chinese Airspace.
Special thanks goes to
B777-300ER Cockpit Video 1
B777-300ER Cockpit Video 2
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