Welcome “Riyadh Air” – New National Carrier to Further Expand Saudi Aviation Ecosystem Locally and Globally - NAVJOT SINGH - MARKETER, WRITER & EDITOR 雷辛格

Welcome “Riyadh Air” – New National Carrier to Further Expand Saudi Aviation Ecosystem Locally and Globally

3/12/2023

Riyadh will be the company’s operational hub, and will connect the Saudi capital to over 100 destinations globally
The new carrier will acquire modern aircraft equipped with the latest technology, and will adopt world class sustainability and safety practices
Riyadh Air will usher in a new era for the travel and aviation industry globally and will provide tourists from around the world the opportunity to visit Saudi Arabia’s cultural and natural attractions
The establishment of the airline is aligned with PIF’s mandate to further enable the aviation ecosystem in Saudi Arabia

His Royal Highness Crown Prince Mohammad bin Salman bin Abdulaziz, Prime Minister and Chairman of the Public Investment Fund (“PIF”), announced the establishment of “Riyadh Air,” a PIF wholly owned company. The new national carrier will leverage Saudi Arabia’s strategic geographic location between the three continents of Asia, Africa and Europe, enabling Riyadh to become a gateway to the world and a global destination for transportation, trade, and tourism.

Riyadh Air will be chaired by His Excellency Yasir Al-Rumayyan, Governor of PIF, while Tony Douglas, who brings more than 40 years of experience in the aviation (Inc. ex CEO of Etihad Airways), transportation and logistics industries, has been appointed Chief Executive Officer. The airline’s senior management will include Saudi and international expertise.

Operating from Riyadh as its hub, the airline will usher in a new era for the travel and aviation industry globally. Riyadh Air will be a world-class airline, adopting the global best sustainability and safety standards across its advanced fleet of aircraft equipped with the latest cutting-edge technology. The airline is expected to add USD20 billion to non-oil GDP growth, and create more than 200,000 direct and indirect jobs.

As a wholly owned PIF subsidiary, the new national airline is set to benefit from PIF’s investment expertise and financial capabilities while expanding on the company’s operations to become a leading national carrier. The new national airline represents PIF’s latest investment in the sector, along with the recently announced King Salman International Airport masterplan.

Riyadh Air aims to enhance customers’ journey while connecting them to over 100 destinations around the world by 2030; through offering an exceptional experience with an authentic, warm Saudi hospitality at its heart.

The airline will provide tourists from around the world the opportunity to visit Saudi Arabia’s cultural and natural attractions. Riyadh Air will also serve as a catalyst for the Saudi National Transport and Logistics Strategy and the National Tourism Strategy by increasing air transport options, raising cargo capacity and, in turn, growing international passenger traffic.

The establishment of Riyadh Air is part of PIF’s strategy to unlock the capabilities of promising sectors that can help drive the diversification of the local economy. It will enable a more financially resilient aviation ecosystem in Saudi Arabia, supporting the industry’s global competitiveness in line with Vision 2030. This is something special, and one airline to watch out for!

About Airline PR

This is a special section on Airline Branding, and Airline Public Relations written by me on all the flights I have been fortunate enough to have been on. These are not records taken from somewhere else, but are actual flights I have been on. Most of the flight trips are officially sponsored by the airline companies in order to promote their certain routes, and aircraft. Airline promotion and PR related work in the aviation industry is one of my expertise.

This section of the website will grow in time, and will include detailed reviews of the in-flight meals, the airline seats, the comfort of the overall trip, the customer service both at the check-in-desk as well as by the Cabin Crew; and how good the assistance has been by the airline staff. All the reviews are honest, fair, firm, and non-biased.

I am proud to have worked with some of the largest PR agencies, and some of the most powerful airline brands in the world, including but not limited to: Air Canada, Cathay Pacific, Emirates, Qatar Airways, Lufthansa German Airlines, Air China, Turkish Airlines, British Airways, TAP Air Portugal, Air Malta, Air France, KLM, CityJet, and many others.

All the flights I have taken in my life are documented on this weblog except for any flights that were taken before 2003. These included Syrian Airlines (747SP in 1985), British Airways (2003 to Dubai), Aeroflot (IL-62, and IL-86 in 1989) and a few others. I regret not documenting them because I never thought of doing that back in those days.

I am hoping to bring to life the joy of reviewing airlines.

Note Regarding Photos

For all media reviews, special permission has been granted from the airline authorities, and even from airport authorities for the photos/videos taken on-board the aircraft and on the ramp because it is strictly forbidden to take photos and videos on and around the aircraft without permission.

The purpose of this blog is to provoke thought, inform, intrigue and amaze you.

You read it first here!

Click on the particular airline below and see my flight review. When you click on an airline, it should list all of the flights taken with that airline.

Navjot Singh at a Chinese Military Airfield

Watch exclusive videos below taken in the cockpit of a Boeing 777-300ER in-flight over Chinese Airspace.

Special thanks goes to
Turkish Airlines