Xiamen Airlines of China has recently announced the introduction of new uniforms for their male cabin crew. This follows on from their announcement in May 2015 about the introduction of new uniforms for their female cabin crew. Xiamen Airlines has one of the most colorful brand liveries around, and the new uniforms are in line with the colors of the brand.
Designed by the famous Taiwanese fashion designer Jamei Chen, the new male uniforms include off-tailored silhouettes that hark back to the JetSet era, whilst being neatly blended with contemporary touches, such as mandarin collar shirts and stylish black leather gloves.
The color palette used is sleek and stylish, with aqua and cobalt blue tones running through the uniforms. “The empire waist design used on dress and waistcoat makes the uniform more classic and gives the wearer a better figure. The combination of different blue comes from the brand color which represent the sky and the sea.” XiamenAir confirmed in a PR statement on their new uniform.
The smart pill box hats, waist bands and gloves on the ladies outfit adds a ‘fashion catwalk’ edge to the uniforms whilst the men’s three piece tailored suit feels understated, smart and effortless with the hidden buttons on the waistcoat offering clean sharp lines.
About Airline PR
This is a special section on Airline Branding, and Airline Public Relations written by me on all the flights I have been fortunate enough to have been on. These are not records taken from somewhere else, but are actual flights I have been on. Most of the flight trips are officially sponsored by the airline companies in order to promote their certain routes, and aircraft. Airline promotion and PR related work in the aviation industry is one of my expertise.
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B777-300ER Cockpit Video 1
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